Item: Opensend
Rating: 9
Author: Verified User

Overall Satisfaction with Opensend

Use Cases and Deployment Scope

We use Opensend to help nurture guests on our e-comm website. They automatically identify the most engaged users who visit our site, take care of appropriate marketing opt-in, and pass the information to Klaviyo so that we can message them. With the data they pass us, we can re-engage visitors through email flows in Klaviyo, helping to convert them into customers. We've also used Opensend to replace undeliverable email addresses with active ones to maintain up-to-date emails for customers who purchased in the past.

We've significantly grow our email lists and driven a stat-sig impact on conversion/sales.

Pros and Cons

Pros

Accurate data
Simply billing structure
Easy integration with Klaviyo and Shopify

Cons

More specific controls of who is contacted
Built in A|B testing
Higher match rate for engaged visitors (more sales/impact)

Return on Investment

10x return on spend
50k + resolved identities
50% open rate, 10% CTR

Usability

Easy setup, set it and forget it.

Key Insights

Do you think Opensend delivers good value for the price?

Yes

Are you happy with Opensend's feature set?

Yes

Did Opensend live up to sales and marketing promises?

Yes

Did implementation of Opensend go as expected?

Yes

Would you buy Opensend again?

Yes

Other Software Used

Klaviyo, Attentive Mobile, Shopify

Likelihood to Recommend

If you use Klaviyo + Shopify it's a no brainer, set up was simple and ROI is clear. Opensend is great for an e-commerce company looking to reach new customers without relying on digital advertising.

The team is also top notch. They are accessible and willing to answer your questions including from company leadership or with engineering.

Comments

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Highly recommend Opensend for 10x ROI impact