Use Opensense to harness an untapped marketing tactic
June 20, 2024

Use Opensense to harness an untapped marketing tactic

Dylan Caraker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Opensense

We used Opensense to target specific domains with banners, have custom banners for specific departments like Growth, CSMs, Implementation, leadership, and Sales. These banners would range from things like marketing webinars, end-of-year promos for net new logos, growth promos for current customers, showcase new features, and drive reviews to review sites like TrustRadius.

Pros

  • Target domains
  • Easy change between departments
  • Easy banner swaps

Cons

  • UI is very clunky
  • A ton in pipeline, but not much dev happening
  • Targeting is restricted to only like 300 people
  • Use UTM tags to track efforts, but not sure on exact ROI
We used to use Sigstr, but the security wasn't as strong as Opensense.

Do you think Opensense delivers good value for the price?

Yes

Are you happy with Opensense's feature set?

Yes

Did Opensense live up to sales and marketing promises?

Yes

Did implementation of Opensense go as expected?

Yes

Would you buy Opensense again?

Yes

Opensense is well-suited for most orgs that have different departments with different objectives, but want a cohesive brand experience across their email signatures. It's also a great way to monitor email signatures and control them in one platform. Less appropriate would be in orgs that are more disorganized and not ready for email marketing efforts.

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