Efficiency, ROI, and speed
February 21, 2014

Efficiency, ROI, and speed

Joshua Franklin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction

OpenX not only made our media buying more efficient, we were able to increase both impressions and ROI to expand our branding while generating a return, which isn't easy to do.
  • Programmatic buying
  • Puts media dollars to a more efficient use
  • Allows for transparency in placements
  • Better product differentiation
  • Connection to more ad management tools
  • Increased efficiency in buys
Switching cost, current performance
When media buying is inefficient or manual, OpenX is particularly useful.