Item: OpenX
Rating: 10
Author: Joshua Franklin

Overall Satisfaction

Use Cases and Deployment Scope

OpenX not only made our media buying more efficient, we were able to increase both impressions and ROI to expand our branding while generating a return, which isn't easy to do.

Pros and Cons

Pros

Programmatic buying
Puts media dollars to a more efficient use
Allows for transparency in placements

Cons

Better product differentiation
Connection to more ad management tools

Return on Investment

Increased efficiency in buys

Likelihood to Renew

Switching cost, current performance

Likelihood to Recommend

When media buying is inefficient or manual, OpenX is particularly useful.

Comments

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Efficiency, ROI, and speed

Software Version