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Open X, Not an Open Book.
February 21, 2014

Open X, Not an Open Book.

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction

Open X is being used in the form of buying the inventory through our DSP partners in a RTB dynamic CPM buy. Anyone managing campaigns would have experience with Open X inventory and buying from the exchange.
  • When it comes to RTB and spending on the open exchange market, the number one reason why we spend in one exchange over another is simple performance
  • When Open X doesn't perform which it tends not to, we have to shut that exchange off. This exchange tends to not perform at a CPA or CPC KPI and tends to not have the safest sites either.
  • Because I only use Open X as an exchange which I tap into from a DSP I can't speak to it's other capabilities.
  • Get better publishers, have more transparency.
  • None
If OpenX wants to be used or adopted by more desks or RTB partners than it needs to provide the transparency and premium inventory that a AppNexus, ADX and Rubicon provide. This goes for the open exchange and private marketplaces.
Once you see an exchange not perform over a long period of time you start to assume that it will never perform well.
Again, because I'm only speaking to the exchange itself, I can say that its all about performance on the initial weeks of a campaign. When we pull reports and see that OpenX doesn't perform compared to other exchanges we exclude it from the campaigns.