Optimizely: The tool helps you understand how users interact with your website
September 23, 2021

Optimizely: The tool helps you understand how users interact with your website

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Currently being used across the entire organization, and helps address the issue of testing and validating UX changes to our website.
  • Allow for website changes otherwise dependent on code
  • Analytics of those change
  • Customer support
  • Ease of use
  • Initially training of program
  • Ability to customize certain aspects of the website were limited
  • Expensive for smaller organizations
  • Ability to quickly test and learn
  • Ability to get actionable insights
  • Ability to set up multiple users
  • Higher click through rates on primary buttons
  • More engagement in key sections of the website
  • Ability to base development efforts on proven tests vs blinding developing new tools or functionality
Highly recommend Optimizely as it’s relatively cost effective, easy to use and their customer service team is very helpful and responsive. Also has robust features which encompasses what Crazy Egg did for us before (heatmap). Also much cheaper than the Adobe suite of products.

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When testing if a different color button, or different size, leads to a higher conversion rate.

Improvement could be when trying to do a more complicated test as add a rotating carousel functionality, which I don’t believe is currently supported.

Optimizely Feature Experimentation Feature Ratings