Optimize User Experience with Optimizely
September 22, 2021

Optimize User Experience with Optimizely

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely B2B Commerce Cloud (formerly Episerver B2B Commerce Cloud)

We use Optimizely for content management of our eCommerce B2B website. Currently, it is only being used by our Marketing/Web Department. It helps us to maintain products' info, landing pages, and marketing initiatives.
  • Maintain product data
  • User-friendly
  • Customizable
  • Manageable
  • Little options and flexibility with creating visitor groups
  • Does not organize product categories very well
  • Difficulties with A/B testing
  • Too many separate Optimizely products that aren't included in the Cloud
  • We still have a lot of manual tasks, such as customized pricing tiers.
  • It provides easy onboarding for new employees.
  • It has increased sales since using Episerver.
They were very involved with us when we were looking at moving to the cloud. After sign-on, we had very little guidance on how to use the different offerings.
I find the CMS portion of Optimizely to be very user-friendly. New employees are able to start using it very quickly. I like that there is an approval feature that allows us to verify content before publishing.
We came from Ektron before they were bought out by Episerver. Ektron was clunky and not very customizable.

Do you think Optimizely Configured Commerce delivers good value for the price?

Yes

Are you happy with Optimizely Configured Commerce's feature set?

Yes

Did Optimizely Configured Commerce live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Configured Commerce go as expected?

Yes

Would you buy Optimizely Configured Commerce again?

Yes

Great for eCommerce to manage a lot of SKUs and can accommodate multi-site/multi-languages.

Optimizely Configured Commerce Feature Ratings

Product catalog & listings
6
Product management
9
Bulk product upload
8
Branding
8
Website integration
7
Visual customization
7
CMS
8
Abandoned cart recovery
8
Checkout user experience
8
eCommerce security
7
Promotions & discounts
7
Personalized recommendations
5
SEO
7
Multi-site management
8
Order processing
8
Inventory management
9
Shipping
8
Custom functionality
7