Choose Optimizely Content Marketing Platform over Kapost
October 14, 2025

Choose Optimizely Content Marketing Platform over Kapost

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

replacing Kapost, in my experience, the legacy player that is not innovating and is lacking AI capabilities. We'd like a system that allows marketers to collaborate efficiently and AI capabilities to do translation, derivative content and connect to other systems in our tech stack, also like to get analytics across web visits and content consumption. Optimizely Content Marketing Platform checks most of the boxes for us.

Pros

  • translation
  • derivative content
  • ai capabilities

Cons

  • steep learning curve for new users
  • unclear integration documentation
  • unclear pricing on integrations - build in-house vs using their integration platform, and recurring costs
  • enhanced efficiency and productivity with AI doing part of the work
  • coherent brand voice and messaging
  • ability to figure out content consumption stats
The features I find most useful in my day-to-day marketing execution are the centralized campaign management tools and collaborative workflows. Having everything in one place, from content planning to approvals, saves time and reduces confusion. The ability to quickly organize assets, track progress, and keep stakeholders aligned makes it easier to execute campaigns efficiently and with fewer bottlenecks.
Optimizely Content Marketing Platform has made it much easier to manage and reuse assets across campaigns. Having a central hub reduces duplication and keeps content consistent. The request intake and prioritization tools also help me balance workloads and respond to shifting priorities quickly. Most importantly, campaign planning feels more streamlined since everything from briefs to approvals is connected, which speeds up execution and gives better visibility into performance.
In my experience, no match, please do not use Kapost

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Not sure

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

excels in translation, derivative content, content consumption analytics (combining visits tied to visitor's munckin cookie), great integration capabilities but documentation and pricing could have been clearer

Optimizely Content Marketing Platform Feature Ratings

Content Creation
8.0
Ideation
8
Approval workflows
9
Content collaboration
9
Content calendar
6
Content Publishing
7.0
Content hub
8
Embedded CTAs
7
Content distribution
7
Content promotion
7
Content automation
6
Content Reporting & Analytics
7.0
Closed-loop tracking and reporting
7
Content performance analytics
7
Campaign optimization dashboard
7

Comments

More Reviews of Optimizely Content Marketing Platform

  1. Home
  2. Content Marketing Software
  3. Optimizely Content Marketing Platform Reviews
  4. User Review of Optimizely Content Marketing Platform