Improved collaboration and visibility
October 01, 2025

Improved collaboration and visibility

Michelle Grainger | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

In our organization, I use Optimizely Content Marketing Platform for content management and collaboration

Pros

  • manage the process via shared teams

Cons

  • In my experience, Optimizely Content Marketing Platform can be restrictive when creating campaigns and views
  • improved collaboration and visibility
I gave Optimizely Content Marketing Platform this usability rating because of, in my opinion, the calendar and workflows
This could be improved but helps with access

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Not sure

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

No

Would you buy Optimizely Content Marketing Platform again?

Yes

If asked about Optimizely Content Marketing Platform, I think I am likely to tell a colleague that, in my experience, Optimizely Content Marketing Platform can be restrictive and it not already Opti other products might be better

Optimizely Content Marketing Platform Feature Ratings

Ideation
6
Approval workflows
8
Content collaboration
7
Content calendar
5
Network for content licensing/production
Not Rated
Content hub
3
Embedded CTAs
Not Rated
Content distribution
5
Content promotion
5
Content automation
3
Closed-loop tracking and reporting
5
Content performance analytics
4
Campaign optimization dashboard
5
Competitive analytics
5

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