Optimizely has good elements but is confusing to use
September 11, 2025

Optimizely has good elements but is confusing to use

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

I use Optimizely for submitting tickets to the Corporate Marketing team and select items to our BU designer to help get assets accomplished. This includes creative requests (examples: data sheets, ebooks, etc.) and web-related tasks (examples: create a new page; updated content; get a vanity URL; etc.). There are more business problems/use cases beyond my scope.

Pros

  • Provides a single view into all tickets that I have open with Corporate Marketing
  • Shows status of tickets submitted to the marketing team
  • Easily see history of tasks previously submitted
  • All comments are included with the same job

Cons

  • The interface is difficult to navigate and isn't very intuitive. Having to open a request that turns into a work request is confusing.
  • Requests get stuck--sometimes no one looks at/accepts them if they don't follow the correct path; but it isn't intuitive to get the right path.
  • Deadlines and tasks are a mess, at least how we use it. A work request can sit on a step for a while if someone doesn't close out their step, which is frustrating when you are trying to move something along. Additionally, deadlines aren't accurate in the system.
  • More consistent messaging and brand experience
  • Single system of record/source of truth
  • Easier visibility into marketing requests
Being able to submit marketing tasks via a standard process. History of past requests for reference. Easy filtering of work requests assigned to me, requested by me, and watched by me. The watching feature is nice to get updates.
Optimizely does help prioritize marketing work requests. I haven't really used much of the content management system or integration with Seismic, for example, so we aren't experiencing the benefits of posting content in Optimizely and then having it appear in multiple different areas (website, Seismic for sales enablement, etc.) yet. This does sound promising.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Not sure

Are you happy with Optimizely Content Marketing Platform's feature set?

No

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

No

Would you buy Optimizely Content Marketing Platform again?

Yes

This could be the implementation at my company, but it is confusing to figure out how to use this software. Things change within the system, and I'm not notified of them. For example, workflows changed a month or so back and it was confusing to find the right one. I also have to email outside of the system to get an answer and move things along because I didn't get the right workflow, which added time.

Optimizely Content Marketing Platform Feature Ratings

Content Creation
6.0
Approval workflows
6
Content collaboration
6
Content Publishing ()
Not Rated
Content Reporting & Analytics ()
Not Rated

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