It Enables My Marketing Team to Keep on Track and Producing Content
November 05, 2025

It Enables My Marketing Team to Keep on Track and Producing Content

Shalini Purohit | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

The Optimizely Content Marketing Platform makes it possible to get our message out on time and as planned from the moment a campaign is organized until it is approved and published. I can ensure my marketing squad is on the same page when it comes to our blogs, tweets and email blasts. Every day I sign in to see my responsibilities, distribute the workload of the limitless content items and see what’s next in line.

Pros

  • Ease of visualizing upcoming campaigns and deadlines on each content calendar view.
  • Built in collaboration tools eliminate back and forth feedback email chains.
  • Content workflows and approval path save a ton of time when you need several departments to review campaigns.

Cons

  • Reporting is at times, lacking on the customization features, I also export data regularly to Excel for sorting and analyzing.
  • Setting up the tool was hard and needed more trial.
  • The time for managing our campaign has dropped a lot, this method of approvals and feedback gives our feedback and approvals on the same platform makes it faster.
  • Also cases of delayed deliveries or doing one job twice have reduced to zero since you can see who is in charge of a particular job and track its progress in real time.
  • The content we generate has become more frequent and data derived due to centralized content plan and analytics.
It is easy to use this tool once you get used to it.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Optimizely Content Marketing Platform manages a lot of content at once. But one thing is that small teams with simple workflows might find it unnecessarily complicated, otherwise I recommend it.

Optimizely Content Marketing Platform Feature Ratings

Content Creation
8.6
Ideation
9
Approval workflows
8
Content collaboration
8
Content calendar
9
Network for content licensing/production
9
Content Publishing
8.6
Content hub
8
Embedded CTAs
7
Content distribution
9
Content promotion
10
Content automation
9
Content Reporting & Analytics
8.5
Closed-loop tracking and reporting
9
Content performance analytics
8
Campaign optimization dashboard
8
Competitive analytics
9

Comments

More Reviews of Optimizely Content Marketing Platform

  1. Home
  2. Content Marketing Software
  3. Optimizely Content Marketing Platform Reviews
  4. User Review of Optimizely Content Marketing Platform