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Quick review of Optimizely.
November 27, 2023

Quick review of Optimizely.

Ray Law | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Feature Experimentation

It's a great tool to introduce new features and conduct experiments. We used it to try out new beta capabilities as experimentation. The scope includes all US and Canada users who make mobile orders.
  • A/B testing.
  • Percentage of traffic.
  • Target audience.
  • SDK of API calls.
  • Provide command line interface.
  • Simplify the user interface.
  • Optimize everywhere.
  • Hyper personalized.
  • Target rollouts.
  • Quick result of POC.
  • Small development effort.
  • Metric impact report provides target metric.
Google Tag Manager was less flexible for the business and required the Google Analytics tool for analysis and metric tracking. Optimizely allows the building of use cases. Optimizely provides real-time data and metrics that are easier to use. GTM provides tracking capabilities on marketing campaigns, however, Google Analytics could potentially store user personal data.

Do you think Optimizely Feature Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Feature Experimentation go as expected?

Yes

Would you buy Optimizely Feature Experimentation again?

Yes

It's a great to test the customer behavior on new user interfaces and beta features. For example, before we invest a lot of money to develop a new capability or feature of the application, we want to create a quick proof-of-concept application. After the experiment, the business can a go or no-go decision.