Oracle CRM On Demand is being used by our Sales, Marketing and Consulting groups. We use CRM for tracking our sales pipeline, forecasting and provide guidance and consistency to the process of closing sales. The system is also connected to our Marketing automation system and is a critical component in the lead generation process. We use workflow heavily to support and enable important business processes as well as to capture relevant data. Business intelligence is also a critical part of the system for us and the reporting object really allows us to mine the data in the system to provide metrics and facilitate analysis that helps drive the business.