Outbrain for Content Amplification and Traffic
September 28, 2016

Outbrain for Content Amplification and Traffic

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outbrain

We use outbrain for content amplification. Outbrain is used by our search team to increase traffic to website blogs.

Pros

  • Outbrain is on a CPC model, so they are great if you want people to visit your article rather than just see an ad.
  • Outbrain is good at helping create article titles for advertising purposes.

Cons

  • The outbrain platform was not user friendly in my opinion.
  • Reporting was difficult. Many of the reports I needed, needed to be pulled by a rep.
  • We have shown that outbrain increases traffic to the website and in turn can increase conversions.
Outbrain's reporting is not as robust as Taboola's. I have also seen better conversion results through Taboola. Though I believe it depends on the vertical you are advertising for.
Outbrain is appropriate when you want someone to click to an article and read the blog. It is useful to increase traffic to your blog and website. It is less useful for a direct response client, where you are driving a particular conversion.

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