Outbrain Review | TrustRadius

Use Cases and Deployment Scope

Outbrain was used to enhance the reach of a client's content campaign through sponsored links in articles relevant to the content.

Pros and Cons

Large network of sites
Good ad format
Large network of sites allows for good amplification of content

Reporting not as robust as would have liked
End user quality not as high as anticipated
Expensive pricing method

Return on Investment

Content was seen by more eyes than traditional marketing would have allowed.
Key actions were performed by visitors, however, not to the standard or quality we had anticipated.
Difficult to determine ROI on content promotion.

Alternatives Considered

Taboola

outbrain and Taboola both offer similar services. Outbrain had a larger network of quality sites where higher quality backend users were expected.

Other Software Used

AdWords, Bing Ads, Google Trends

Likelihood to Recommend

Well suited to amplify content across large networks of sites
Not suited to smaller budget campaigns