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Does What You Want It To Do
September 14, 2020

Does What You Want It To Do

Chandler Elmore | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outbrain

Our current use of Outbrain is to reach possible new members for our credit union. We target and advertise to those via Outbrain that are the most likely to engage with us later on. Outbrain is used more as a brand awareness tool to get more of a passing interest in what our credit union offers.
  • Easy to use overall, no major hiccups.
  • Initial set up is fairly simple.
  • Outbrain's distribution network is great and pretty comprehensive.
  • The terms and conditions of the platform can vary and change rapidly, what works one time might not work a second later.
  • Customer service representatives can sometimes be hard to get a hold of.
  • Cut our marketing positions to one person and a smaller media buying presence.
Outbrain is easier to use than Taboola and a lot more straight forward. With Taboola, I have found that you never really know what impact is being had outside of the data they provide. I have never had this concern with Outbrain because I have seen the ads placed on sites I visit.
The customer service is fine, nothing to write home about. It is hard to get a hold of them in the few times that I have needed them.
This is, in my opinion, the higher selling point of the platform. It is relatively easy to use platform that seems designed with the knowledge that the users of the platform do not do this day in and day out. This is a good thing because the learning curve is not that high, but can be a shortcoming if you are looking for a more robust platform.

Do you think Outbrain delivers good value for the price?

Yes

Are you happy with Outbrain's feature set?

Yes

Did Outbrain live up to sales and marketing promises?

Yes

Did implementation of Outbrain go as expected?

Yes

Would you buy Outbrain again?

Yes

Outbrain is well suited when you need a fairly straightforward tool that helps get brand awareness out to places on the internet that you might not show up other than through Outbrain. It is a simple(ish) tool that allows increasing brand reach with a beginner to intermediate skill set. Though not the be all end all, it covers a lot of bases well.