Outgrow Review from a Digital Marketing Consultant
July 06, 2018

Outgrow Review from a Digital Marketing Consultant

Gregg Ruais | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outgrow

I use Outgrow to help clients generate highly qualified leads. Outgrow quizzes are one of the most successful "lead magnets" I've ever used because the conversion rates are very high AND it has the added benefit of qualifying leads before the business spends time and resources following up. As the lead goes through the quiz, they leave valuable demographic and psychographic information that enables us to tailor our offers to their specific needs and wants. Very few leads will fill out an extended form that will capture this information, but they do complete an extended quiz because it's fun and there's the promise of gaining value at the end. You can't get this type of intel and interactivity when you're offering an ebook or video course.

I highly recommend Outgrow to anyone seeking a lead generation tool that qualifies leads and aids in the sales process.
  • The design of the quizzes is great. It looks professional without having to hire a designer or coder. Very easy to customize to your brand.
  • The interactivity of the quizzes keeps the website visitor engaged.
  • An outgrow quiz can be easily published on your site as an iframe or as a popup.
  • At times I could use a quiz that performs advanced calculations for personal finance, but 99% of the time the current calculations are sufficient.
  • A WordPress plugin that publishes an Outgrow quiz as a page on a website would be great.
  • Can be pricey if you go all-in on the highest level plan, however, the team there does work with you for a customized solution within your budget.
  • It's had a positive impact because it's decreased cost per lead, increased the number of leads, and improved the quality of leads.
I prefer Outgrow to LeadQuizzes because the interactive features are more advanced and also because the overall design is better. An outgrow quiz looks great as a standalone website. It integrates with Google Analytics, converts well off Facebook Ads, and works great as a modal or lightbox off an existing website.
Outgrow is a great tool to generate leads for [businesses] that are currently overwhelmed with choices because the quiz can easily help them choose the right one.

It's also a great tool if you want to collect more information from potential leads before following up with them because people are more likely to give away information in an interactive quiz than in a stagnant online form.

It's also a great content marketing tool if you just want people to have fun on your website and learn something new specific to their situation.

Outgrow Feature Ratings

Ideation
10
Approval workflows
Not Rated
Content collaboration
Not Rated
Content hub
10
Forms / Gated content
10
Embedded CTAs
10
Content promotion
10
Content automation
10
Audience profiling and targeting
10
Closed-loop tracking and reporting
10
Content performance analytics
10
Campaign optimization dashboard
10