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Instapage

Score9.7 out of 10

57 Reviews and Ratings

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What is Instapage?

Instapage is a growth marketing platform that includes a builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. It is used to convert visitors into customers, engage them at every touchpoint, and optimize performance across the marketing funnel.

Categories & Use Cases

Media

Screenshot of the Instapage landing page builder for desktop and mobile
Screenshot of A/B testing for layouts
Screenshot of understanding consumer behavior through heatmaps
Screenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.
Screenshot of some of Instapage's available integrations.

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Screenshot of the Instapage landing page builder for desktop and mobile

Key Features

Learn about the best (and worst!) features Instapage has to offer, as determined by TrustRadius' reviewers.
Based on 57 ratings of Instapage's features
View all features

Top Performing Features

  • Landing page A/B testing:

    The ability to A/B test different versions of landing pages or specific elements on landing pages to see which version converts better, gains more traffic, etc.

    Category average: 6.9

  • Optimization recommendations

    Recommendations for how to improve things like page load speed, SEO performance, or conversion rates on landing pages.

    Category average: 6.4

  • SEO tools

    Allows the user to understand the SEO performance of their landing page and improve it.

    Category average: 5.6

Areas for Improvement

  • Dynamic page text replacement

    The ability to dynamically replace content on a page (e.g. the page header) with the direct text of the web visitor’s search query.

    Category average: 6.5

  • Real-time analytics dashboard

    Analytics that show landing page performance metrics such as traffic and conversion rates.

    Category average: 5.3

Reviews

What users are saying about Instapage.
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Great solution for sales pages and lead pages.

Verified User
C-Level Executive in Corporate (51-200 employees employees)

Use Cases and Deployment Scope

We use Instapage as a lead capture page builder. It allows us to set up pages quickly and link them to Infusionsoft to manage the signups and email funnels. We also use it as a sales page builder for a number of things.

Pros

  • Landing Pages
  • Lead Pages
  • Sales Pages
  • Analytics

Cons

  • More pages with cheaper plans

Return on Investment

  • It's a simple way to spin up lead capture pages.
  • Sales pages are easy to build and then duplicate.

Usability

Instapage, highly effective landing pages designed and published instantly

Incentivized
Michael Dell'ArcipreteView profile
Marketing Director in Marketing at People's Trust Insurance (501-1000 employees employees)

Pros

  • Instapage performs well with good site speed as it is hosted in the cloud.
  • Instapage provides excellent cross-domain attribution so that we could analyze marketing results.
  • Instapage is particularly good at setup process. It was easy to leverage templates and forms to develop lead capture landing pages.
  • Instapage is very good at processing edit and changes to site content.
  • Instapage makes it very easy to set up vanity URLs that are easy for customers to recognize.

Cons

  • Instapage could use improvement in its SEO optimization tools to help landing pages get ranked on Google.
  • Instapage could benefit from more dynamic content functionality where the content changes based on the source of traffic or the user behavior
  • Instapage could improve its reporting on traffic and related digital marketing metrics.

Most Important Features

  • The templates
  • The low cost
  • The ease of use
  • The low Quality assurance requirement... very stable
  • The excellent site speed and site performance.

Return on Investment

  • Lower cost of page deployment, which improved R OI
  • Increase site conversion through customization which improved ROI
  • Increase email capture which led to lower acquisition costs and improved ROI
  • The editor function lower the cost of custom graphics which improved ROI

Alternatives Considered

unbounce

Other Software Used

WordPress, Klaviyo, unbounce

Instapage set it and forget it

Incentivized
Darian RawsonView profile
Senior Designer Developer in Marketing at AdventHealth (10,001+ employees employees)

Pros

  • Responsive
  • Flexible and Fast
  • Reusable pages that speed up the process

Cons

  • limitations of business plan visitors
  • limited ecommerce options
  • pricing is higher than competitors

Most Important Features

  • Templates
  • Responsive reusable blocks
  • content tracking and lead testing

Return on Investment

  • For larger business leads, the 30k limit is stifling
  • cost raises with enterprise plans
  • ecommerce is a bit tricky compared to other platforms

Alternatives Considered

unbounce

Great tool for creating quick and functional landing pages!

Incentivized
Rajiv Chidambaram, BE, MBAView profile
Marketing Manager in Marketing at Dye & Durham Corporation (201-500 employees employees)

Pros

  • Variety of Design Options and Templates
  • App Connections
  • Drag and Drop Builder
  • Feedback System is Excellent

Cons

  • Dynamic Text
  • More Creative Option for Forms
  • More Design Flexibility

Return on Investment

  • New team members can easily pick up Instapage for building campaigns and landing pages. Helps the company minimize training time to get employees up to speed. Very short learning curve!
  • The fact that it auto-builds a web-version of your page - saves a lot of time having to manually do it. Big time saver!

Alternatives Considered

Mailchimp

Other Software Used

Oracle PeopleSoft HCM, LexisNexis Quicklaw, Practical Law

Use Instapage For Your Landing Pages!

Incentivized
Chris LesnerView profile
Founder & CEO in Marketing at Project World Impact (11-50 employees employees)

Pros

  • Easy to use landing pages.
  • Good a/b testing.
  • Already pre-built templates.

Cons

  • Not robust enough to be your whole website.
  • Somewhat expensive. We'd love it to be cheaper, or have a free option for smaller clients of ours.
  • Could have a whole followup mechanism for people who convert on these pages.

Return on Investment

  • Saved money on website page (landing page) creation.
  • Speeds up the time we can turnaround landing pages for new ad campaign ideas.
  • Been really positive with our ability to test and analyze what works.

Alternatives Considered

Drip from Leadpages, Squarespace and Wix

Other Software Used

Wix, WordPress, Squarespace

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