Instapage, highly effective landing pages designed and published instantly
Instapage was used by People's Trust Insurance to design and deploy landing pages. The program allowed us to leverage a simple template …
Instapage, by Postclick
Instapage, by Postclick
Starting at $149 *Month
View PricingOverview
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Top Rated
2019
Most Loved
2019
Video Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Instapage, by Postclick, and make your voice heard!
Pricing
View all pricingBusiness
$149
Cloud
*Month
Enterprise
Contact Sales
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://instapage.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Product Demos
Instapage Introduction and Overview
14:06
Features Scorecard
No scorecards have been submitted for this product yet.Start a Scorecard.
Product Details
What is Instapage, by Postclick?
Instapage, by Postclick aims to be the leader in post-click automation, and promises to help digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
With over two million landing pages at an average conversion rate of over 16%, the vendor boasts that leading brands across 100 countries are presently using Instapage to capture more value from their campaigns.
Instapage, by Postclick Features
- Supported: Advanced Lead Generation
- Supported: A/B Testing and Heatmaps Optimization
- Supported: Marketing & Sales Integrations
- Supported: Team Collaboration
- Supported: Client Management
Instapage, by Postclick Screenshots
Instapage, by Postclick Video
Instapage Introduction and Overview
Instapage, by Postclick Downloadables
Instapage, by Postclick Integrations
Instapage, by Postclick Competitors
Instapage, by Postclick Customer Size Distribution
| Consumers | 10% |
|---|---|
| Small Businesses (1-50 employees) | 35% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 15% |
Instapage, by Postclick Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Frequently Asked Questions
unbounce, Optimizely Web Experimentation, and Leadpages are common alternatives for Instapage, by Postclick.
Reviewers rate Landing page A/B testing: and Real-time analytics dashboard highest, with a score of 8.
The most common users of Instapage, by Postclick are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
Comparisons
View all alternativesCompare with
Reviews and Ratings
(54)
Reviews
(1-25 of 28)- Popular Filters
Companies can't remove reviews or game the system. Here's why
Instapage was used by People's Trust Insurance to design and deploy landing pages. The program allowed us to leverage a simple template and create pages with highly relevant content for our paid search and direct mail campaigns. It was used primarily by the marketing department which free resources from the IT department who had previously developed landing pages. Additionally, Instapage solved site performance problems. Because Instapage is hosted in the cloud, it did not tax our hosting. Finally, it also solved the issue of speed. This program allowed us to design and deploy pages on the fly with minimal QA testing. The program did not require any advanced technical skills and it was easy to import images, content, and links from our in-house content library.
- Instapage performs well with good site speed as it is hosted in the cloud.
- Instapage provides excellent cross-domain attribution so that we could analyze marketing results.
- Instapage is particularly good at setup process. It was easy to leverage templates and forms to develop lead capture landing pages.
- Instapage is very good at processing edit and changes to site content.
- Instapage makes it very easy to set up vanity URLs that are easy for customers to recognize.
- Instapage could use improvement in its SEO optimization tools to help landing pages get ranked on Google.
- Instapage could benefit from more dynamic content functionality where the content changes based on the source of traffic or the user behavior
- Instapage could improve its reporting on traffic and related digital marketing metrics.
August 02, 2021
Instapage set it and forget it
Instapage is a landing page tool that helps companies of various sizes, or extremely large size crate pages to direct customers outside of your existing website, store, etc. Targeted landing pages help optimize messages for use with direct or paid media ensuring that messaging is specific to the customer and resulting in more conversions.
- Responsive
- Flexible and Fast
- Reusable pages that speed up the process
- limitations of business plan visitors
- limited ecommerce options
- pricing is higher than competitors
We use Instapage to easily create beautiful responsive landing pages for many of our agency clients. Generally speaking, it's pretty intuitive and easy to use, no coding skills are needed but one of the things we love about Instapage is that you can build something beautiful in just a few hours. If you are doing any campaign and need a landing page that looks good and works, it's a great solution for your business.
- Integrations
- Testing for better conversions
- Simple
- Personalization according to audiences
- Effortlessly sync your campaigns and ads
- Pricing could be better (emerging markets)
- Salesforce integration only in custom plans
- No single sign-on on default plan
- No global blocks on default plan
We use InstaPage to create all campaign landing page content for our business. It is used exclusively by the marketing department and helps support lead generation activity for our various product lines. Using Instapage helps us easily build campaign pages, without having to do any code work to build the page out.
- Variety of Design Options and Templates
- App Connections
- Drag and Drop Builder
- Feedback System is Excellent
- Dynamic Text
- More Creative Option for Forms
- More Design Flexibility
We started using Instapage to quickly create landing pages for our PPC campaigns. The process is quick and I love that we can tailor each landing page to specific ad groups. Thanks to Instapage, we no longer need to wait for several weeks until the dev team creates new pages for us and releases them.
- Quick setup of good looking pages
- Easy editing process
- Heat maps are helpful to see where people click
- Good for A/B testing
- Outages are a little concerning
May 15, 2019
Use Instapage For Your Landing Pages!
Instapage makes building landing pages one of the easiest processes ever. I can hardly believe how easy they have made it for agencies. Normally the CMS's we use are already pretty easy to use, but with how easy Instapages has made it for us to make pages on the fly for different advertising campaigns, we can't help but use it!
- Easy to use landing pages.
- Good a/b testing.
- Already pre-built templates.
- Not robust enough to be your whole website.
- Somewhat expensive. We'd love it to be cheaper, or have a free option for smaller clients of ours.
- Could have a whole followup mechanism for people who convert on these pages.
March 14, 2019
Great for just building Landing Pages but not as good for integrating with other systems
We use Instapage to build landing pages for our subdomains. We have used it for multiple business units and it requires very little technical knowledge to pick up and use. As long as you know how to set up subdomains, you are good to go. It is an easy drag and drop interface. One of the best I have experienced.
- One of the best drag and drop interfaces I have experienced with a page builder
- Easy to set up
- Limited learning curve and technical knowledge requirements
- No ability to transfer pages to new systems.
- Pricey
December 17, 2018
Great software, very useful.
[It's] Used by the digital department in our organization to create microsites and landing pages. This helps our digital infrastructure grow using their easy to use tools, creative design options, and full customizations to help move the process along. As such, this is a strong support for our organization at achieving our digital needs.
- Customization
- Integrations
- Email Collection
- Data
- Pricing
- Customer Support
December 10, 2018
Stunning and intuitive, but not enough control for me
We used Instapage primarily for advertising campaigns. I was the sole user of the tool as I currently oversee all of our marketing. It allowed us to quickly deploy branded landing pages with highly tailored messages to match our ad campaigns. We target disparate audiences and want to ensure that our value is communicated clearly and specifically for those audiences. We use these landing pages an entry point of exposure to our target audience.
- Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
- Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
- Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
- Instapage is a bit rigid when it comes to text. You get to choose one font for headers, one for your body copy and you are restricted to those styles throughout your page.
- Layout and positioning controls are very precise. You will see pixel distances as you're dragging elements around the screen (though they often didn't measure from the other elements I would have preferred to see), but there's no fine-grain control of pixel positioning of elements. This ultimately was a deal-breaker for me. I didn't want to eye-ball everything I was putting on a page.
- You only get two choices of page width, 960px and full-width. If you want a fixed width larger than 960? Tough cookies. This was another deal-breaker for me, ultimately. I had to have more flexibility.
November 16, 2018
Instapage - Great Solution for Lead Gen PPC Campaigns
We're using Instapage for all of our clients running Lead Gen PPC campaigns. It is used by only the Paid Media team at this point. It allows us to create several personalized landing pages for different search campaigns without the use of our own or the clients dev resources. The landing pages are fairly easy to create by team members with no dev/design experience and can be customized pretty comprehensively if needed. We also utilize the A/B testing features, which is another aspect our process that clients value.
- Easy for team members that don't have dev/design experience to create quality landing pages
- Has many integrations that can easily be connected to existing client CRMs/process and tools
- Relatively affordable, simple pricing model, makes it more practical for clients with limited PPC spend
- The mobile versions of pages usually require extra work and are prone to breaking, the responsive functionality could be improved
- Instances of updates being made without getting notified. The most recent 2 step form update broke all of our forms and needed to be re-integrated and mobile pages had to be fixed
- Only being able to have one user signed in at the same time is silly, it really inhibits our team when we're trying to meet deadlines with several clients
We use Instapage to build lead generation landing pages for search engine marketing, Facebook ads, and emails. We use it to quickly create pages and test new concepts. It's great not to require development for every landing page template change.
- Ease of use. I find Instapage to be incredibly intuitive and easy to use. It's a true drag n drop builder that makes good design simple.
- Efficiency. The new Instablocks are excellent. You can easily create a standardized block of content and deploy/update across multiple (even hundreds) of usages. This saves a ton of time.
- Excellent testing tools. It's really easy to create a variation of a landing page and A/B test it to a portion of your traffic. It's fast and the reporting is solid.
- Can get a bit expensive. They've recently revamped the pricing packages and they're a bit more pricey. The more advanced packages are among the more expensive in the industry.
- Responsiveness is good but somewhat limited. It's not that easy to create specific designs for tablets and screens between a laptop and mobile phone.
- Support for items like sliders would be really useful. Essentially a way to scroll through images/screenshots without using 3rd party tools.
July 13, 2018
Totally worth it for simple funnel needs
We use Instapage in our Marketing efforts for landing pages, sales pages, squeeze pages and thank you pages. It helps us to have a unique product funnel that is specific to that product but saves us massive time without having to start from scratch.
- Page customization. Intapage has tons of templates to chose from depending on the goal you would like to reach with that page and you are able to customize the entire look and feel to make it match your brand and your voice.
- Analytics. Instapage also provides all the conversion analytics you would need to make an educated and data-driven decision for your funnel.
- Easy and fast. Instapage makes it so easy to create a funnel, that I have people on my team who have never built a funnel before using Instapage and they are able to do it within 30 minutes. It's super simple and the platform is easy to navigate.
- Integration. I use Infusionsoft as a CRM and in the past I have had to back up the integration with web hooks because the API would not always send data to Infusionsoft correctly.
- Page Builder. Sometimes I notice that there are glitches but nothing too catastrophic
June 27, 2018
A Good Source for Landing Page Creation
Our department needed a one-stop, catch all page for our advertising campaign. Instapage has been a quick, easy option to create and manage all our landing pages in one place without having to know any code, but also having code as an option for those who do. The ability to add our own tracking codes as well as track inside Instapage itself has been a big help as well.
- I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
- Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
- They are constantly working on improvements to the interface and additional features.
- There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
- If you work with a template and some code, it can be challenging to edit the default coding.
- The built-in forms can be a bit limiting.
- The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
June 25, 2018
Practical & Professional Page Production
I was personally using Instapage as a preferred landing page builder. I am primarily focused on real estate, but I have other interests and a multimedia background, so I was interested to use this to develop my own marketing and lead generation solutions. I was first introduced to Instapage in a program I subscribed to that taught me how to utilize Instapage to design funnels. At the time, it was a very low-cost solution and I remember it being pretty simple and user-friendly.
- Visual-based design (no coding knowledge or experience necessary)
- Simple user interface; I'd say most people who have never used Instapage could get started and design their first page in about an hour
- Organizing your pages and funnels into folders
- So, it's been a while, but I remember the clunkiness of integration to a totally different platform that handles email. If they don't have it already, it would be great if they also allowed for list management and building in the program.
June 22, 2018
Instapage Great Review
I’ve used Instapage to generate landing pages for ads I run through Facebook. It has helped me generate leads from buyers and sellers. Instapage blogs has helpful tips and training that are very helpful. Instapage is helping me grow my business and attract the type of clients that I need.
- Custom landing pages that attract potential customers
- Easy to use
- Excellent customer service and available to help reach my goals
- Mobile friendly platform
- Greater selection of page themes and designs
- Greater ease of user friendly
January 31, 2018
Instapage Is Wonderful - Great For Great Basic Easy-To-Build Landing Pages And Wonderful Support
We are using [it at] Elemerce to build lots of landing pages to send traffic from Facebook ads. We are little different than most companies because we are pulling traffic from Facebook to Amazon. We are using Instapage to split test the in-between step of learning about the product and then clicking through to Amazon. I make the landing pages and run the ads with the goal of bringing increasing traffic from off Amazon.
- A/B Testing - Really easy to create variants and track the results.
- Mobile landing pages - many page builders such as clickfunnels don't give you the ability to alter the mobile version of the page independently from the desktop version. For example, you move something on the mobile version and it moves it on the desktop version or vice-versa. Instapage lets you adjust the mobile version totally independently of the desktop version.
- The page builder is well built and easy to use. It is pretty easy to publish lots of pages as we do (I have probably 60+ landing pages).
- I don't like how much Instapage costs. I think there plans start at $80/month now. It is really quite a lot. However, the prices are getting higher industry-wide (Unbounce is now starting at $100/month and software that provides lower plans such as $30/month often don't include A/B Testing). I assume this is in response to demand for higher level features.
- It is very difficult to do custom code. It's not designed for that.
September 11, 2017
Create a beautiful landing page quickly!
Currently we use instapage to build and manage a landing page that is connected to our website. Our website isn't accessible and it's very difficult to build landing pages so we had to find a software that allowed us to develop pages that looked on brand and could easily be connected to our website.
- Very easy to use, I built a landing page that fit with the look and theme of our website very quickly.
- Easily connected to Google Analytics to track metrics
- Lots of examples and templates to use as a starting point
- It's quite pricey, I'd like to find something that is cheaper.
- It would be good to save your own templates.
- The process of extracting the leads could be a little easier.
August 04, 2017
The last landing page creator you'll ever need.
Instapage is being used for lead generation programs and ebook/resource downloads.
- The drag and drop page editor works great
- Very easy to create a custom mobile version of each page that lays out nicely
- Easy to embed a 3rd party form and style it to look like one of instapages
- Conversion tracking doesn't work for us because we are using a 3rd party form
- Integration with Bronto ESP would be awesome
April 19, 2017
Instapage - Fast. Easy. Powerful.
We started using Instapage a few years ago when we needed a quick way to design great looking landing pages that also hooked into MailChimp. We were doing this not only for ourselves but also for our clients. Could we design stand-alone pages in WordPress? Sure - but the speed of implementation and the fact we could do this without tapping into our developer resources was a great way to grow our business.
- Templates give you a great starting point for landing page design.
- The integrations into other services is fantastic.
- We haven't had a lot of issues, but when we have, their support team is great.
- Having to render and move things to make landing pages mobile friendly can be a pain.
- Setting up Social Media and SEO should be easier.
- More flexible ways to use fonts would be a plus.
We originally started using Instapage when we had a marketing platform that required coding for our landing pages. With such a small marketing department in our company we were limited in our ability to make great landing pages and that is when I was introduced to Instapage. I have been able to create beautifully designed landing pages with Instapage and recently they integrated with HubSpot (this is the platform we now use) so this will make my life even easier.
- Instapage is a WYSWYG type landing page service. I don't think it could be easier to design landing pages.
- Recently, HubSpot added an integration with Instapage but even before then I was able to grab the coding from my Instapage landing pages and add them to our website. Now with the integration it will be smoother and gathering marketing information from forms should be quick and easy.
- Instapage provides several template landing pages so you really just need to drop in elements from your company. You can also build your own pages.
- Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
April 06, 2017
Great Landing Page Builder for Small-Medium Businesses
We used Instapage to collect leads for new products that we didn't want too closely associated with our main website. We primarily focused on Google AdWords search and Facebook to drive leads to the landing pages. The primary user was myself, but some technical positions had access for the setup process, although, once they taught me how to make pages live, it was very easy. It was a great tool to collect lead information without the distraction of our full website menu/navigation. It was also very easy to use by myself, and since I have minimal HTML/coding experience, the whole "drag-and-drop" concept for building a web page was very convenient.
- Love the drag-and-drop aspect of building a page. Doesn't require any coding experience, and it's very easy to get a visually appealing page without technical hurdles.
- It was pretty easy to purchase a new domain and connect Instapage to the domain. There were helpful instructions online, and once I had a little technical training from one of our technical developers, I was able to create and publish new pages easily and quickly.
- The existing page templates are awesome. Allows for a very clean, organized page, while still retaining lots of customization options so your page can look however you want and not just another cookie-cutter page.
- I wish support wasn't tiered. We had a basic plan to begin with, but when we first launched, there were some major technical issues. I remember emailing at 10pm the night before we planned to launch, but our plan didn't include live support. That falls more on our responsibility, but it would have been great to get live support in the basic plan.
- Sometimes the functionality would get weird when building a page to be mobile responsive. Objects would layer over each other, or text would appear hidden when it really wasn't. It would have been great for the mobile pages to "build themselves" better based on the desktop layout of a page.
- We really wanted click data for specific CTAs on a page to measure response, but I believe Instapage only provided CTR data for specific destination URLs.
Instapage is a great landing page software and platform. It is used across our entire organisation to make landing pages for a variety of marketing and announcement uses. We not only use it like expected as a landing page, but also as a way to invite others to try out new things at our company. It's a way to isolate something and gather a list of interested students and researchers.
- I like that we can have conversations on the page while discussing potential edits and layouts. It's really nice to see comments as a "sticky note" on that particular view for all levels of marketers, graphic designers, and copywriters that are working on the project and critiquing each other.
- It integrates with a variety of 3rd party tools seamlessly. We have it with WordPress and Aweber, but there are a lot of options as well.
- Their customer service is freakin' amazing. Any problem I've had they've been quite thorough and professional to help me with. Often you don't really need to talk to the people, though. Their tutorials are detailed and written in layman's terms. It's so easy to follow their tutorials that you learn more tricks along the way, not just solve a headache.
- The editing features are extensive. Sure, you could start with a template, but there are so many ways to tweak them or build from scratch that even a non-designer can make something stunning and effective.
- The marketing techniques, such as localising and split-testing are useful. We have not needed to use them (other than as toys), but they are there and they work. They work really well.
- Things are not intuitive at first, so it takes a bit of poking around in your profile and dashboard to see how things are connected, then move back and forth between your settings and dashboard. Even after watching the tutorial, I routinely forget how things are connected between these two areas of their website.
- Publishing on your WordPress can seem to be a little arduous at first, but once you get the hand of having to have your WordPress dashboard open AND Instapage, it's pretty smooth going.
- I'd love to see a way to add tags from the forms to Aweber. I think it was possible, but it's not obvious or easy to do in a few clicks.
April 05, 2017
Flexible and User-Friendly
I use Instapage for clients who need quick and easy landing pages to capture lead information - particularly to gate assets such as white papers for download.
- Well-designed, ready to use templates.
- Easy to edit.
- Simple to share/integrate into email campaigns, social ads, etc.
- Not the best for setting up pages across different devices.
- Templates are very long - if you don't want a page that scrolls a lot you have to delete off the extra elements.
- Some of the elements are confusing to move/delete.
April 05, 2017
Easy to Learn - Fun to Use!
We use Instapage to create and launch landing pages for our inbound marketing clients. Our clients range from realtors to pharmacists, with one thing in common, the need to attract more qualified leads. With Instapage we are able to create, launch and promote effective landing pages that drive traffic to specific marketing offers. It is simple to use, intuitive, works well with many other platforms and has stellar customer support.
- Plays well with the WordPress platform; offering its own plugin for quick transfer to your website!
- Provides pre-designed layouts that are helpful when you aren't sure which look you're going for.
- Mobile-friendly layout.
- Gives you full control of SEO optimization.
- Changing text color can be frustrating at times.
- The mobile-friendly version on the desktop layout is not automatic. You have to go into that view and change it up. And if you make any edits to the computer view, you have to go back to the mobile view and start all over. At least that's how it is in the version we pay for.
- It's not cheap. For $50/mo that's a hefty price tag for many small business owners.
- Would like to see more module options and pre-designed layout options as well as the ability to change the weight of fonts.
- There can be caching issues when you design and launch a page. It's been a frequent issue for us.
April 04, 2017
Easy to Use and Get Running Quickly
Instapage was used as a landing page tool for some offer pages. It allowed fast build out of pages to test concepts.
- Easy to use
- Quickly add pages
- Split testing options
- Seems a little simplified
- The dashboard could use some more clarifications