TrustRadius
https://media.trustradius.com/product-logos/t6/AK/S9A6T94SQQWU.JPEGInstapageUse Instapage For Your Landing Pages!2019-05-15T14:50:40.218ZInstapage makes building landing pages one of the easiest processes ever. I can hardly believe how easy they have made it for agencies. Normally the CMS's we use are already pretty easy to use, but with how easy Instapages has made it for us to make pages on the fly for different advertising campaigns, we can't help but use it!,Easy to use landing pages.
Good a/b testing.
Already pre-built templates.,Not robust enough to be your whole website.
Somewhat expensive. We'd love it to be cheaper, or have a free option for smaller clients of ours.
Could have a whole followup mechanism for people who convert on these pages.,10,Saved money on website page (landing page) creation.
Speeds up the time we can turnaround landing pages for new ad campaign ideas.
Been really positive with our ability to test and analyze what works.,Drip from Leadpages, Squarespace and Wix,Wix, WordPress, SquarespaceChris LesnerStunning and intuitive, but not enough control for me2018-12-10T23:50:23.416ZWe used Instapage primarily for advertising campaigns. I was the sole user of the tool as I currently oversee all of our marketing. It allowed us to quickly deploy branded landing pages with highly tailored messages to match our ad campaigns. We target disparate audiences and want to ensure that our value is communicated clearly and specifically for those audiences. We use these landing pages an entry point of exposure to our target audience.,Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.,Instapage is a bit rigid when it comes to text. You get to choose one font for headers, one for your body copy and you are restricted to those styles throughout your page.
Layout and positioning controls are very precise. You will see pixel distances as you're dragging elements around the screen (though they often didn't measure from the other elements I would have preferred to see), but there's no fine-grain control of pixel positioning of elements. This ultimately was a deal-breaker for me. I didn't want to eye-ball everything I was putting on a page.
You only get two choices of page width, 960px and full-width. If you want a fixed width larger than 960? Tough cookies. This was another deal-breaker for me, ultimately. I had to have more flexibility.,7,We never really got out of the blocks with Instapage because of the limitations I mentioned before. We were paying customers for a month and then switched.,Unbounce,Unbounce, Todoist, HubSpot CRM, ActiveCampaign,Assembling a basic landing page (elements without specific design layered on) is VERY easy. Instapage has a slew of template blocks for various pieces of a landing page that you can use and modify.
It's really easy to set up your account and get to work on your landing pages. They do a great job of onboarding new customers.,Measuring the placement of elements on your page is difficult. You pretty much have to eye-ball everything.
Font styling is limited to page-level global settings. You can change font sizes, but not within a single text box. You choose one font style for headers and one style for body copy. You are not allowed to bring in any additional fonts.,8Josh SummerhaysGreat for just building Landing Pages but not as good for integrating with other systems2019-03-14T23:10:34.778ZWe use Instapage to build landing pages for our subdomains. We have used it for multiple business units and it requires very little technical knowledge to pick up and use. As long as you know how to set up subdomains, you are good to go. It is an easy drag and drop interface. One of the best I have experienced.,One of the best drag and drop interfaces I have experienced with a page builder
Easy to set up
Limited learning curve and technical knowledge requirements,No ability to transfer pages to new systems.
Pricey,8,Helped us get new landing pages up and running quickly.
We have been doubling cost since we had IP before we had our new MA tech that can now.,SharpSpring,SharpSpringBrad MeinenGreat software, very useful.2018-12-17T20:53:24.263Z[It's] Used by the digital department in our organization to create microsites and landing pages. This helps our digital infrastructure grow using their easy to use tools, creative design options, and full customizations to help move the process along. As such, this is a strong support for our organization at achieving our digital needs.,Customization
Integrations
Email Collection,Data
Pricing
Customer Support,8,Helpful for providing leads
Very useful for informational purposes
Expensive to use,Landingi and Wix,Landingi, WixVerified UserInstapage - Great Solution for Lead Gen PPC Campaigns2018-11-16T19:32:20.638ZWe're using Instapage for all of our clients running Lead Gen PPC campaigns. It is used by only the Paid Media team at this point. It allows us to create several personalized landing pages for different search campaigns without the use of our own or the clients dev resources. The landing pages are fairly easy to create by team members with no dev/design experience and can be customized pretty comprehensively if needed. We also utilize the A/B testing features, which is another aspect our process that clients value.,Easy for team members that don't have dev/design experience to create quality landing pages
Has many integrations that can easily be connected to existing client CRMs/process and tools
Relatively affordable, simple pricing model, makes it more practical for clients with limited PPC spend,The mobile versions of pages usually require extra work and are prone to breaking, the responsive functionality could be improved
Instances of updates being made without getting notified. The most recent 2 step form update broke all of our forms and needed to be re-integrated and mobile pages had to be fixed
Only being able to have one user signed in at the same time is silly, it really inhibits our team when we're trying to meet deadlines with several clients,8,Allows for fast turnaround times for clients that don't have conversion rate optimized landers/sites
Reduces dependence on more expensive/time consuming dev resources
Issues with responsive functionality and software updates has resulted in instances broken pages and integrations being disconnected
A/B testing features easy to implement and is another selling point for our PPC management service,Optimizely,Slack, Trello, HarvestVincent Misiewicz
Unspecified
Instapage
37 Ratings
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