TrustRadius
https://dudodiprj2sv7.cloudfront.net/product-logos/t6/AK/S9A6T94SQQWU.JPEGInstapageStunning and intuitive, but not enough control for me2018-12-10T23:50:23.416ZWe used Instapage primarily for advertising campaigns. I was the sole user of the tool as I currently oversee all of our marketing. It allowed us to quickly deploy branded landing pages with highly tailored messages to match our ad campaigns. We target disparate audiences and want to ensure that our value is communicated clearly and specifically for those audiences. We use these landing pages an entry point of exposure to our target audience.,Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.,Instapage is a bit rigid when it comes to text. You get to choose one font for headers, one for your body copy and you are restricted to those styles throughout your page.
Layout and positioning controls are very precise. You will see pixel distances as you're dragging elements around the screen (though they often didn't measure from the other elements I would have preferred to see), but there's no fine-grain control of pixel positioning of elements. This ultimately was a deal-breaker for me. I didn't want to eye-ball everything I was putting on a page.
You only get two choices of page width, 960px and full-width. If you want a fixed width larger than 960? Tough cookies. This was another deal-breaker for me, ultimately. I had to have more flexibility.,7,We never really got out of the blocks with Instapage because of the limitations I mentioned before. We were paying customers for a month and then switched.,Unbounce,Unbounce, Todoist, HubSpot CRM, ActiveCampaign,Assembling a basic landing page (elements without specific design layered on) is VERY easy. Instapage has a slew of template blocks for various pieces of a landing page that you can use and modify.
It's really easy to set up your account and get to work on your landing pages. They do a great job of onboarding new customers.,Measuring the placement of elements on your page is difficult. You pretty much have to eye-ball everything.
Font styling is limited to page-level global settings. You can change font sizes, but not within a single text box. You choose one font style for headers and one style for body copy. You are not allowed to bring in any additional fonts.,8Josh SummerhaysInstapage - Great Solution for Lead Gen PPC Campaigns2018-11-16T19:32:20.638ZWe're using Instapage for all of our clients running Lead Gen PPC campaigns. It is used by only the Paid Media team at this point. It allows us to create several personalized landing pages for different search campaigns without the use of our own or the clients dev resources. The landing pages are fairly easy to create by team members with no dev/design experience and can be customized pretty comprehensively if needed. We also utilize the A/B testing features, which is another aspect our process that clients value.,Easy for team members that don't have dev/design experience to create quality landing pages
Has many integrations that can easily be connected to existing client CRMs/process and tools
Relatively affordable, simple pricing model, makes it more practical for clients with limited PPC spend,The mobile versions of pages usually require extra work and are prone to breaking, the responsive functionality could be improved
Instances of updates being made without getting notified. The most recent 2 step form update broke all of our forms and needed to be re-integrated and mobile pages had to be fixed
Only being able to have one user signed in at the same time is silly, it really inhibits our team when we're trying to meet deadlines with several clients,8,Allows for fast turnaround times for clients that don't have conversion rate optimized landers/sites
Reduces dependence on more expensive/time consuming dev resources
Issues with responsive functionality and software updates has resulted in instances broken pages and integrations being disconnected
A/B testing features easy to implement and is another selling point for our PPC management service,Optimizely,Slack, Trello, HarvestVincent MisiewiczGreat software, very useful.2018-12-17T20:53:24.263Z[It's] Used by the digital department in our organization to create microsites and landing pages. This helps our digital infrastructure grow using their easy to use tools, creative design options, and full customizations to help move the process along. As such, this is a strong support for our organization at achieving our digital needs.,Customization
Integrations
Email Collection,Data
Pricing
Customer Support,8,Helpful for providing leads
Very useful for informational purposes
Expensive to use,Landingi and Wix,Landingi, WixVerified UserAn easy-to-use and efficient landing page builder. Highly recommend.2018-07-19T21:14:09.666ZWe use Instapage to build lead generation landing pages for search engine marketing, Facebook ads, and emails. We use it to quickly create pages and test new concepts. It's great not to require development for every landing page template change.,Ease of use. I find Instapage to be incredibly intuitive and easy to use. It's a true drag n drop builder that makes good design simple.
Efficiency. The new Instablocks are excellent. You can easily create a standardized block of content and deploy/update across multiple (even hundreds) of usages. This saves a ton of time.
Excellent testing tools. It's really easy to create a variation of a landing page and A/B test it to a portion of your traffic. It's fast and the reporting is solid.,Can get a bit expensive. They've recently revamped the pricing packages and they're a bit more pricey. The more advanced packages are among the more expensive in the industry.
Responsiveness is good but somewhat limited. It's not that easy to create specific designs for tablets and screens between a laptop and mobile phone.
Support for items like sliders would be really useful. Essentially a way to scroll through images/screenshots without using 3rd party tools.,10,Reduced costs. No need to pay high-priced developers and designers.
Saved time. An easy-to-use platform and efficient design make creating new pages and slight variations/updates fast and easy.
Improved results. Having quality, professional pages that I can easily test has helped me increase conversions and lower cost per conversions.,LeadpagesAustin SchmidtPractical & Professional Page Production2018-06-25T14:27:20.282ZI was personally using Instapage as a preferred landing page builder. I am primarily focused on real estate, but I have other interests and a multimedia background, so I was interested to use this to develop my own marketing and lead generation solutions. I was first introduced to Instapage in a program I subscribed to that taught me how to utilize Instapage to design funnels. At the time, it was a very low-cost solution and I remember it being pretty simple and user-friendly.,Visual-based design (no coding knowledge or experience necessary)
Simple user interface; I'd say most people who have never used Instapage could get started and design their first page in about an hour
Organizing your pages and funnels into folders,So, it's been a while, but I remember the clunkiness of integration to a totally different platform that handles email. If they don't have it already, it would be great if they also allowed for list management and building in the program.,8,Neutral, really. I mean, I did generate business with the funnels built...but can't say that Instapage specifically has helped with that.,Trello, Slack, Adobe Illustrator CC, Adobe PhotoshopMike Nickles
Unspecified
Instapage
36 Ratings
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