Great if your sales team uses salesforce
Updated August 12, 2019

Great if your sales team uses salesforce

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with Pardot

Pardot is currently being used by the marketing team for marketing automation purposes. This includes scheduling emails, creating one-off emails, creating and deploying landing pages, and pushing marketing information back to salesforce to be used by the sales team. It makes it easier for us to find, engage, and connect with both current and prospective clients. Additionally, it helps provide relevant information to the sales/accounts team in SalesForce easily.
  • SalesForce Connection/Integration - While I found that most marketing automation software "sucks" in their own way, Pardot does the SalesForce integration the best. Which is really important if other departments such as the sales team uses it to follow up on prospects.
  • Segmentation - Pardot has some great rules/segmenting features that make it easy to implement engagement programs/email campaigns. Also, with the SF connection, it is a 2-click process to go from a contact or leads report to having a new list in Pardot.
  • Uploading New Lead/Contact Lists - The uploading system automatically deduplicates by email address, which comes in handy all the time! Also, uploading big lists of client updates etc. is very efficient and easy to implement.
  • Reporting - I have yet to see an automation tool with strong reporting, but Pardot's is really lacking here. The reports are not very customizable, you can't filter out for things like previously imported leads, and their landing page/form reports are EXTREMELY unreliable.
  • Support - Honestly, trying to get someone on the phone is not only difficult, it is expensive. They just merged their pardot and salesforce support teams and even deciphering their emails can be difficult.
  • UX/UI - Similar to SalesForce, it is not very intuitive, they use marketing definitions that don't make sense (campaign), it isn't the prettiest or easiest system for landing page or email creation. Their navigation is really really bad.
  • Pardot helps us quickly deploy campaigns with email/landing page creation, which allows us to engage with prospect/current clients to shorten the sales cycle and potentially upsell new solutions.
  • Custom redirects help us make the most of our advertising spend by tracking links to see where people are clicking and attributing leads to those campaign times.
  • Overall, Pardot saves us time and energy by providing a centralized platform for most of our marketing activities.
If you use salesforce for your sales team, Pardot is the best option because it integrates the best. It allows you to notify sales team members more easily and reports in SalesForce are easier to create. HubSpot offers a better all-around marketing solution, but doesn't integrate as well, which can cause confusion for the sales team trying to follow up on inbounds.
If your company uses SalesForce, then Pardot is the best recommendation for you. The integration here is really the strongest and allows for easier notification of inbound leads/prospects. In the past, we used HubSpot and even though there is a SalesForce integration, we were always finding workarounds to getting the right information to the sales/accounts team. If you don't use SalesForce, then I think going with HubSpot is a better solution, as their UX/UI is geared more towards marketers and marketing users.

Pardot Feature Ratings

WYSIWYG email editor
1
Dynamic content
3
Ability to test dynamic content
2
Landing pages
6
A/B testing
4
Mobile optimization
2
Email deliverability reporting
7
List management
8
Triggered drip sequences
4
Lead nurturing
4
Lead scoring and grading
2
Data quality management
2
Automated sales alerts and tasks
1
Calendaring
2
Event/webinar marketing
6
Social sharing and campaigns
4
Dashboards
1
Standard reports
2
Custom reports
1
API
6
Customizability
3
Integration with Salesforce.com
8