Pardot Lead Generation Tool
August 16, 2014

Pardot Lead Generation Tool

Jenn Larson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Automation Rules11 Campaigns45 Emails55,840 Email Templates119 Dynamic Lists13 Files239 File Storage53.83 MB Filters5 Forms22 Form Handlers3 Lists129 Landing Pages10 Page Actions0 Paid Search Campaigns0 Paid Search Ad Groups0 Paid Search Ads0 Prospects3,515 Site Searches1 Users14 User Logins807

Overall Satisfaction with Pardot Marketing Automation

We use Pardot for email marketing, and lead generation for our sales team. We have it connected to our Salesforce accounts for sales representatives to track lead activities to better serve our customers. We also use the social media, gotowebinar, and eventbrite connectors to track ROI.
  • Email marketing in Pardot is easy and has great tracking.
  • I would like to see A&B testing for email campaigns.
  • Better drip campaign user interface.
  • integration on Pardot.
  • Faster lead conversion
  • Increased employee efficiency
  • Better customer service
Has many more features that tie in to our sales process.
We have a great integration with Salesforce and employees find it easy to use.
It's suitable only if it syncs well with the CRM.

Using Pardot Marketing Automation

14 - Marketing and Sales
3 - CIO, Operations, Marketing
  • Email marketing
  • Lead tracking
  • ROI tracking of campaigns
  • Email lead forms on our website.
  • Grades for leads, and better drip campaigns

Evaluating Pardot Marketing Automation and Competitors

Yes - ConstantContact, because it did not sync with our CRM
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
Product Features

Pardot Marketing Automation Support

Response time.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Support understands my problem
Support cares about my success
Yes - somewhat, it was resolved but took some time.