Powerful Parse.ly
November 23, 2019

Powerful Parse.ly

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

It is used across the whole organization. We use it to monitor traffic on our stories. It answers questions like how many people are reading them, if they've found the story from Facebook or another site, and how long they spend in the story and the story they click on afterward. We also are able to find out what stories interest our readers and what don't.

Pros

  • Showing if they found our story from social media platforms or from going to our site directly gives us an idea of the kind of reach we have across social media.
  • Seeing the "dwell time" gives us an idea of why readers spend longer in stories than others, is there a video? interesting pictures? an informational graphic?
  • I think seeing what story readers click on next helps to see what interests them and if they care about a particular topic or not.

Cons

  • I would like to see where in the world our readers come from - Right now it's not too specific.
  • I would like to see what stories they were reading before they got to the one in question - Right now it isn't too specific.
  • I would like to see the traffic for individuals to be included in stories that are shared bylines.
I love getting email updates about new features, as that does a great job of keeping me in the loop.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

I wasn't involved with the implementation phase

Would you buy Parse.ly again?

Yes

I think it is best suited in media so that news organizations can see how stories perform on their sites. I am not sure where it would not be suited in my industry.

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