Parse.ly Reviews

19 Ratings
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Score 9.8 out of 101

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Reviews (1-9 of 9)

Billy Hawkins profile photo
Score 9 out of 10
Vetted Review
Verified User
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The digital department use Parse.ly to track the live traffic directed to our website, talkSPORT.com. Previous analytics solutions had not provided us with a particularly good live service, whereas Parse.ly appears to suit all our needs. Furthermore, the ability to see traffic sources is remarkably useful, and it has allowed us to grow our social traffic by targeting stories at specific markets.
  • The live traffic analytics are very useful as they mean we can schedule stories in at times we know are best.
  • Revealing traffic sources allows us to target stories at specific markets, and tinker headlines to various audiences.
  • The average traffic vs. today's traffic marker is very useful for keeping ahead of our monthly target.
  • Syncing problems, while rare, occur more often than I would hope, and when they occur it is impossible to track live traffic.
Parse.ly is very useful when you need a good live analytics program, so you can keep on top of the traffic being driven to your website. It is especially good when you drive traffic from many sources, and aim to improve your use of these sources.
It is also very useful for being able to track your traffic across history and see in which areas your website has improved.
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Carly-May Kavanagh profile photo
November 20, 2019

Parse.ly review

Score 10 out of 10
Vetted Review
Verified User
Review Source
Used across the whole organization, allowing us to track hits. We use it every day, and have it on a screen in the office so we can see the live feed of what's doing best overall, what's doing well in the last 10 minutes, and how we're doing compared to the average day.
  • Reports
  • Stats
  • Clear UI
  • More report options and more specific ones
  • Tracking of authors
  • Ability to group posts by genre
Very useful in the newsroom for tracking content and hits, and seeing which stories are doing best. Also very good for seeing where users have come from across the internet—Google, Facebook, Twitter, BBC, etc. Not so useful for long term tracking of a story, which isn't always necessary but can be useful.
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Jon Jacobino profile photo
November 20, 2019

Short but to the point!

Score 8 out of 10
Vetted Review
Verified User
Review Source
We track how our site is performing. This could be on a daily, weekly, monthly basis. We also track where our traffic is coming in from. Typically, this is utilized by our Marketing and Editorial team. The data allows us to make analytical decisions on where to go from an Editorial, Product, and DTC Marketing perspective.
  • Very clean UX
  • Data works well
  • Site works extremely well
  • I'd like to be able to break out our data a little bit more.
  • I'd like to have new ways to categorize things.
  • We could have a better understanding of our current state.
We have a content-driven site, and we're going to be scaling this in the near future. It would be great to have some type of functionality that would allow us to make decisions that would help with this. I'd also like to track things from a user level. Unsure if that's possible?
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No photo available
December 03, 2019

Precise and easy to read!

Score 10 out of 10
Vetted Review
Verified User
Review Source
It is used across the creative and writing departments in order to be able to check how our articles are doing. It is also used by the Analytics department and the management for similar reasons.
  • The way it breaks down the traffic on the last 10 minutes is super quick.
  • Browsing Parse.ly is very easy in general.
  • The e-mails on strategy are actually useful.
  • It did take us a while to find where we can see our longform articles that are hosted outside our website (on Atavist, for example).
  • There are posts from 2-3 years ago that don't have the numbers they originally did. In some cases, the numbers Parse.ly displays are way, way lower that what it had counted back then.
When it comes to analytics and general info on digital articles, I consider Parse.ly to be a proper right hand and I truly cannot think of any case where it could be less appropriate.
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No photo available
November 22, 2019

Powerful Parse.ly

Score 10 out of 10
Vetted Review
Verified User
Review Source
It is used across the whole organization. We use it to monitor traffic on our stories. It answers questions like how many people are reading them, if they've found the story from Facebook or another site, and how long they spend in the story and the story they click on afterward. We also are able to find out what stories interest our readers and what don't.
  • Showing if they found our story from social media platforms or from going to our site directly gives us an idea of the kind of reach we have across social media.
  • Seeing the "dwell time" gives us an idea of why readers spend longer in stories than others, is there a video? interesting pictures? an informational graphic?
  • I think seeing what story readers click on next helps to see what interests them and if they care about a particular topic or not.
  • I would like to see where in the world our readers come from - Right now it's not too specific.
  • I would like to see what stories they were reading before they got to the one in question - Right now it isn't too specific.
  • I would like to see the traffic for individuals to be included in stories that are shared bylines.
I think it is best suited in media so that news organizations can see how stories perform on their sites. I am not sure where it would not be suited in my industry.
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No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source
Across the whole organisation editorially. Parse.ly allows us to work out which articles are working and what is not. It also gives us top line stats on page views and other metrics for authors, sections, historic data, and campaigns like social/newsletters.
  • Campaign page views - not easy in something like Google Analytics.
  • Ease of interface.
  • Email reports are good.
  • UK filter on Currents.
Simple email reports to team - appropriate.
In-depth manipulation of data - less appropriate.
Upgrade for more than 12 months of data is disappointing.
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Nick Kretz profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly to manage digital analytics for a publishing client in tandem with Google Analtytics. The platform is great in simplifying web analytics into content marketing engagement analytics that our clients can easily reference and review in their day-to-day workflow. It helps us to provide website data that is contextual for an editor or content marketer who only needs to quickly reference high-level performance metrics without having to get lost in the bells and whistles of Google Analytics settings.
  • Data visualization of high-level site performance metrics
  • Simple interface reduces the complexity and hurdle to understand digital analytics
  • Easy to view top-performing content and content categories
  • Daily histogram view not always the best view when looking at historical performance
  • Not the best platform to use when comparatively analyzing historical performance
  • I would love to see month over month or week over week performance vs only daily performance histogram chart
Parse.ly is well suited for a media publisher or any other company that publishes content daily. I also think it's one of the best platforms out there for people who are not digital analytics savvy and only need to view high-level metrics that affect decision making and reporting within content marketing teams. It is less appropriate for businesses that have an analytics team or anyone that is skilled in digital analytics.
Read Nick Kretz's full review
No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source
Mainly to track content and blog performance.
  • Automated reporting
  • Visualizations
  • Price
  • Not much else to say here, honestly. Parse.ly has been well-suited for all our needs
Well suited for quick pulse checks of content-performance, especially when stakeholders are not the most data savvy.
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No photo available
Score 9 out of 10
Vetted Review
Verified User
Review Source
[It's] Used across the whole organization, we use the tool to track performance, as well as to inform product development decisions. Whether understanding our traffic sources, advising on social strategy or understanding performance of content, parse.ly serves as an all-inclusive tool across numerous departments, including great editorial and all business operations.
  • Content performance tracking in real time
  • Traffic source identification
  • Historical data to inform product development decisions
  • Pricier than other tools on the market
Publishing, eCommerce, and in-house marketing efforts for CPG.
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About Parse.ly

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Features

Has featureUse the content conversions report to see how content influences conversion events such as lead capture, link click, newsletter signup, subscription, and purchase.
Has featureUse real-time data to see what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Has featureExplore historical trends by post, author, section, topic, referrer, or campaign.
Has featureHelp content creators understand which of their posts were most engaging to inform their content strategy.
Has featureKnow which sections of your site get the most attention and how people find and engage with them.
Has featureUnderstand where your readers are coming from and what’s trending where, in real-time or historically.
Has featureSee historical and real-time analytics across channels (like web, mobile, Google AMP, and even Apple News) and see that engagement data alongside other major traffic sources.
Has featureBuild data-informed distribution strategies by seeing which ads, social promotions, newsletters, and partnerships foster deep audience engagement.
Has featureIdentify the best content to distribute on social, newsletters, and other areas where you know it will work.
Has featureTrack sponsored content campaigns for better, more efficient, sales reporting.
Has featureSet up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.
Has featureExport up to 10,000 rows of data from most listings and details pages in Parse.ly so you can analyze the data elsewhere.
Has featureUse the API to increase recirculation traffic by making intelligent content recommendations to your audience.
Has featureUnderstand engagement with every video you publish, regardless of player and where it appears on your site.
Has featureIdentify the content that is doing the heaviest lifting for you on social, including Facebook, Twitter, and Pinterest.
Has featureUse alerts to get notified when posts are taking off by Slack, email, mobile browser (i.e. on your phone), or web browser.
Has featureSort by "social interactions" -- including unique data from Facebook, Twitter, and Pinterest -- to understand relationship between off-site content sharing and engaged clicks to your site.
Has featureUpgrade to "engaged time" as a primary unifying metric for content quality, measured the same way across content types and channels, including text content and video.

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Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required

Parse.ly Support Options

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Social Media
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Live Chat
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Video Tutorials / Webinar

Parse.ly Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Mobile Web