TrustRadius
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website. https://dudodiprj2sv7.cloudfront.net/product-logos/wS/hn/0Q6P4A47FK87.PNGAwesome Analytics software that is simple and easy to useWe use Parse.ly to manage digital analytics for a publishing client in tandem with Google Analtytics. The platform is great in simplifying web analytics into content marketing engagement analytics that our clients can easily reference and review in their day-to-day workflow. It helps us to provide website data that is contextual for an editor or content marketer who only needs to quickly reference high-level performance metrics without having to get lost in the bells and whistles of Google Analytics settings.,Data visualization of high-level site performance metrics Simple interface reduces the complexity and hurdle to understand digital analytics Easy to view top-performing content and content categories,Daily histogram view not always the best view when looking at historical performance Not the best platform to use when comparatively analyzing historical performance I would love to see month over month or week over week performance vs only daily performance histogram chart,10,Saves time when training and reporting analytics to client because the platform can answer most general questions Cost-effective software that is easy to use and incorporate into daily processes Easy to set up and learn through their customer support and training docs,Google Analytics,Google Analytics, Google Search Console, Conductor SearchlightA beautiful visualization toolMainly to track content and blog performance.,Automated reporting Visualizations,Price Not much else to say here, honestly. Parse.ly has been well-suited for all our needs,10,Workflow efficiency Content learnings,Google AnalyticsGreat product and service[It's] Used across the whole organization, we use the tool to track performance, as well as to inform product development decisions. Whether understanding our traffic sources, advising on social strategy or understanding performance of content, parse.ly serves as an all-inclusive tool across numerous departments, including great editorial and all business operations.,Content performance tracking in real time Traffic source identification Historical data to inform product development decisions,Pricier than other tools on the market,9,Not easily measured at this time, especially as you are quantifying something not directly tied to dollars, but overall I would say it has helped us immensely.,Chartbeat and Google Analytics,Salesforce DMP (formerly Krux), BlueConic, Pantheon
Unspecified
Parse.ly
12 Ratings
Score 9.6 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>TRScore

Parse.ly Reviews

Parse.ly
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.6 out of 101
Show Filters 
Hide Filters 
Filter 12 vetted Parse.ly reviews and ratings
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role
Reviews (1-3 of 3)
  Vendors can't alter or remove reviews. Here's why.
Nick Kretz profile photo
December 03, 2018

Parse.ly Review: "Awesome Analytics software that is simple and easy to use"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly to manage digital analytics for a publishing client in tandem with Google Analtytics. The platform is great in simplifying web analytics into content marketing engagement analytics that our clients can easily reference and review in their day-to-day workflow. It helps us to provide website data that is contextual for an editor or content marketer who only needs to quickly reference high-level performance metrics without having to get lost in the bells and whistles of Google Analytics settings.
  • Data visualization of high-level site performance metrics
  • Simple interface reduces the complexity and hurdle to understand digital analytics
  • Easy to view top-performing content and content categories
  • Daily histogram view not always the best view when looking at historical performance
  • Not the best platform to use when comparatively analyzing historical performance
  • I would love to see month over month or week over week performance vs only daily performance histogram chart
Parse.ly is well suited for a media publisher or any other company that publishes content daily. I also think it's one of the best platforms out there for people who are not digital analytics savvy and only need to view high-level metrics that affect decision making and reporting within content marketing teams. It is less appropriate for businesses that have an analytics team or anyone that is skilled in digital analytics.
Read Nick Kretz's full review
No photo available
May 28, 2018

Parse.ly Review: "A beautiful visualization tool"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Mainly to track content and blog performance.
  • Automated reporting
  • Visualizations
  • Price
  • Not much else to say here, honestly. Parse.ly has been well-suited for all our needs
Well suited for quick pulse checks of content-performance, especially when stakeholders are not the most data savvy.
Read this authenticated review
No photo available
October 25, 2017

Parse.ly Review: "Great product and service"

Score 9 out of 10
Vetted Review
Verified User
Review Source
[It's] Used across the whole organization, we use the tool to track performance, as well as to inform product development decisions. Whether understanding our traffic sources, advising on social strategy or understanding performance of content, parse.ly serves as an all-inclusive tool across numerous departments, including great editorial and all business operations.
  • Content performance tracking in real time
  • Traffic source identification
  • Historical data to inform product development decisions
  • Pricier than other tools on the market
Publishing, eCommerce, and in-house marketing efforts for CPG.
Read this authenticated review

Parse.ly Scorecard Summary

About Parse.ly

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
Categories:  Web Analytics

Parse.ly Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Entry-level set up fee?No