Reviews (1-25 of 51)
- Real-time metrics are great and help us decide what content to follow up on.
- Audience segmenting is key, helps us determine where we're strong and where we're not.
- Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
- Needs better social tracking, what post/group is generating traffic rather than just which platform.
- Scheduled email reports could provide more context, similar to what's available on a site's landing page.
- The overlay function is very limited and even more temperamental, not a valuable tool.
- I like the real-time tracking, especially the 10-minute option. That tells us everything we need to know if we need to tweak the headlines for SEO.
- I like the side-by-side comparison of reporters and their posts. That helps me gauge productivity and performance.
- I like the historical tracking of stories. That really helps judge the performance progress of my reporters.
- The phone app needs to be redone to allow for the same features as the desktop and laptop.
- That is really the only problem I have with Parse.ly.
My favorite feature is being able to track comments made quoting and linking to pages on our website and finding out what people are saying on Twitter.
- Parse.ly helps us monitor which stories on our website are doing well and helps us track where our traffic comes from.
- Using Parse.ly means we can immediately see when a news story on our website is generating interest and react to that.
- Parse.ly means we can track which website authors are achieving a high number of page clicks and then assess why that may be.
- I wish you were able to see the level of detail when it comes to FaceBook that you can see when it comes to Twitter.
- I wish I could see multiple websites on one screen, maybe divide my screen into quarters or the like.
- I wish the mobile app was easier to use.
- Track individual writer performance.
- Track monthly results for the entire organization.
- Track the best posts of the month.
- It would be great if I can use this from an app and monitor results from my phone.
- Receive updates when I've reached a 100K views on a post or another benchmark.
- Receive notifications when the organization achieves a certain benchmark.
- Simplicity and presentation of data
- Real-time analytics
- Designed for publishers
- More event and conversion tracking in real-time
- Improvements to reporting centre
- Make comparative period-on-perios reporting simpler and more effective.
Parse.ly offers some really useful longer-term reports (eg. I like the evergreen report).
We do tend to default back to Google Analytics for longer-term reporting. Also comparing period-on-period is very limited in Parse.ly. I'd love to see that improved
- Easy to segment dashboards based on search terms and over periods of time.
- The ability to click on particular features of the dashboard (eg referrals) to drill down to more data.
- The bookmarklet tool is ideal for quick access to specific pieces.
- Being able to download the graphs from the dashboard rather than just exporting raw data to a CSV file.
- Being able to sort search results by date published.
- Including LinkedIn stats as part of the main dashboard report.
- Seeing in real time which stories are performing.
- Trend analysis.
- Author reporting.
- Greater granularity for graph, chart presets.
- Custom time ranges for all graphs, reports, charts.
- Add top referrers as options to reports.
- Add ability to rearrange content sections.
- Add ability to grab a screen snapshot of various graphs, charts for sharing.
I honestly cannot find a particular scenario where Parse.ly wouldn't be appropriate - while Google Analytics (GA4, included) can give you some of the same information, it does require advanced knowledge but it is free. Comes down to operating budgets.
- Parse.ly's ability to show data in virtually real time.
- Parse.ly's breakdown of where website viewers are coming from (social, direct, internal).
- Parse.ly is user friendly and has an easy-to-use interface.
- While Parse.ly provides a breakdown of what social sites viewers are coming from, it's impossible to see the exact referring post/tweet.
- I'd like to be able to see video views on a web page as a percentage of page views.
- Would love to be able to know what Google keywords/searches were part of a search function that got viewers to a particular page.
- Parse.ly allows you to view analytics over many periods of time. This is helpful when analyzing specific trends over different years.
- Parse.ly's interface is easy to access and use. Though there are many tools available, they are all easy to find and use. This makes both analyzing the data and showing the analysis to others easy.
- Parse.ly allows you to view so many different analytics. Basically anything you could want to analyze is present all in one place, which is very convenient.
- Sometimes there is so much information on one page it can be overwhelming when first learning to use Parse.ly. A simplified tutorial for beginners would be nice.
- It would be nice to get more functionality out of the social breakdown, or to get some data on where the people interacting with articles are (such as what state).
- Those two are really the only critiques I have. Parse.ly is so easy to use and comprehensive.
- Page views: We look at counts throughout the day, weekly and monthly.
- Traffic source. We look to see where our site visitors come from to view content.
- Comparisons. I find it easy to compare across timelines.
- Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
- I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
- Some more customization of reports (or maybe more training).
- Easy to understand and navigate
- Accurate data when compared to other measurements
- Easy reporting
- Interface allows for spotting trends and setting strategy
- Interface can be understood by all stakeholders
- Great customer service and educational materials
- Finding RSS feed / email campaign traffic can be a little more time consuming than finding other traffic sources
- Conversion tracking is a great addition, but legacy customers may find the pricing inaccessible
- Rolling traffic averages on the dashboard are not inaccurate, but do not give the whole picture and can be confusing when viewed by data novices
- The UI is extremely user friendly.
- To the everyday user, Parse.ly is much easier to use to drill down into traffic by story, author, referral source, etc. than is Google Analytics.
- Live reports can easily be shared among platform users and non-users.
- While Parse.ly is continually evolving the product, all new functionality comes at a premium price when it should be part of the base offering.
- Well designed, intuitive interface.
- Useful, easy to configure reports.
- Amazing training and customer service.
- Could do a better job of rolling out new features. New features don't get the fanfare and education they should.
- Intuitive, easy to use and understand.
- Real-time data shows what's happening right now.
- Context, understand how and why you are doing above/below average in terms of readership and engagement.
- It's not as comprehensive as GA or Adobe.
- Video tracking.
- Easy to read statistics.
- Clean, functional layout.
- I like the live 'worm' that moves up and down during the day.
- The URLs that list where some traffic came from (i.e. Twitter) are sometimes hard to read.
- It would be great to see more detail of traffic sources. For example, if a spike of views come from Twitter it would be great to see if it is a specific tweet or account the bulk of views are coming from.
Parse.ly is the news organization's primary analytics tool to see all data on content on the websites. It gives newsrooms both real-time reporting results, historical data and custom reporting.
- Tracking real-time traffic.
- Following users across the site.
- Showing traffic sources
- Reporting functionality could be improved.
- It would be helpful if Parse.ly updated content without a recrawl on our end.
- It would be helpful if we could isolate traffic by the time period of publication, not just by time period — e.g. be able to see traffic ONLY for pieces published in a certain time frame without the noise of other content.
- The real-time metrics are incredibly useful.
- I love how detailed the information can get. I can find out a breakdown of the origins of the traffic, so I know which came from a push notification, from FB or Twitter, from the site itself, from a newsletter, etc. And I can tell if people are visiting my sites via desktop or mobile, time spent on site, where they went on the site after the initial article, etc. I also can see how stories perform by reporter, source, keyword, etc.
- They have excellent customer service. Any support ticket I file receives prompt attention. Other organizations can be far less responsive, so it's always nice to know in the rare instance I experience an issue with Parse.ly I will get help quickly.
- Honestly, Parse.ly is by far my favorite tool. It does everything I need it to do, and I can't say that about a single other tool/program I use on a daily basis.
- Trending article alerts.
- User friendly.
- Custom sorting (for article authors in our case).
- Automated reports.
- A bigger picture view.
- More detailed look into audience demographics.
- Customizing from a user standpoint (not set up).
Parse.ly Scorecard Summary
What is Parse.ly?
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.
With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:
Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.
Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.
With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.
With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.
Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:
The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).
Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.
Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.
Starting Price: $499
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Required
Parse.ly Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Parse.ly Technical Details
|Mobile Application:||Apple iOS, Mobile Web|