Parse.ly

Parse.ly

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Top Rated
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Score 8.9 out of 100
Top Rated
Parse.ly

Overview

Recent Reviews

Parse.ly is great

10 out of 10
February 22, 2022
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of …
Continue reading

Great for journalists

10 out of 10
January 13, 2022
We use Parse.ly for real-time traffic monitoring and reporting.

It allows us to identify breakout search trends within our editorial …
Continue reading

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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Best of Award, Best Of Feature Set 2021
TrustRadius Award Top Rated 2020

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Pricing

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Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $499 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Comparisons

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Frequently Asked Questions

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

How much does Parse.ly cost?

Parse.ly starts at $499.

What is Parse.ly's best feature?

Reviewers rate Usability highest, with a score of 9.

Who uses Parse.ly?

The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees) and the Media Production industry.

Reviews and Ratings

 (117)

Ratings

Reviews

(1-25 of 76)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Pare.ly to analyze the real-time interaction with our website, portsmouth.co.uk - to see which stories are attracting the most attention, so we can then capitalize on that, and also to see where that traffic is coming from, ie, Facebook, Twitter, direct to our own site, etc.
  • Real-time analysis of how content is performing
  • Being able to compare various data sets, ie, days, individual users' content
  • Being able to compare performance over time
  • Make it easier to access old data
  • Is it possible to identify which individual Facebook pages traffic is coming from?
  • Improve the search facility - it sometimes brings up odd responses
Parse.ly is well suited to a media organization looking for a tool that can help you cut up and analyze your traffic in many ways. It is an effective tool for real-time analysis in the newsroom and to see how certain content or aspects of that content are performing over time.
Parse.ly is a fairly intuitive and user-friendly system, and even without the need for training, the basics can be picked up fairly easily. The more you use it, the more you are likely to get out of its functionality and features - there's a lot it can be asked to do with your data.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Real-time traffic analytics for news stories across the site, selection of news, and hierarchy of reader engagement. Informs publishing patterns, story selection, and priorities. Some issues searching and locating stories, saving filtered searches, or modifying saved filtered searches and filtering by time isn't always that easy - can require a large number of clicks.
  • Real time data analytics of published stories
  • Filtering by time, sections, author, etc if fiddly/moving between pulse/historic, etc can be clunky and make searching difficult - UX/layout
  • Saving and editing saved filtered searches not intuitive
Watching live analytic insight is very useful and looking by day or month gives good snapshots of traffic and audience engagement. Looking at the audience's journey into and out of the story is not so good nor is seeing how video engagement is performing etc. Insight on pages and how people read is not there.
The UX is not intuitive and there are a lot of steps between changing and altering displays - I used it for nearly a year before finding out I could save filtered searches to display just the site sections I oversee. Setting up the saved searches is clunky and slow and can't be changed.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Parse.ly as a tool to identify the footfall of readers. The platform allows me to map the behavior of the readers on our platform and understand how and when readers react to stories. It also allows me to adapt to new things or take note of what sort of stories have a wider impact.
  • Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through.
  • Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at.
  • Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers.
  • The interface could be more interactive and attractive.
  • The views tab could become active in the sense that when you hover the cursor it automatically tells you which days or period the article performed the best.
  • If the platform could also provide relative information on the kind of users reading the articles.
For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
I gave this rating because my experience with Parse.ly so far has only helped me understand what my readers prefer and how much time are they willing to spend on reading my work. It has also helped me to understand how the readers react to certain articles and allows me to deliver content that is more user-friendly and keeps them coming back to the company's platform.
February 22, 2022

Parse.ly is great

Score 10 out of 10
Vetted Review
Verified User
Review Source
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of topics are most resonating with our audience. What do they want to know more about? What are they not that interested in? Etc.
  • Traffic numbers
  • Comparisons
  • Organization
  • N/A
I just think it is so much more well-organized and user-friendly than Google Analytics.
It is really easy to find what I want.
January 13, 2022

Great for journalists

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly for real-time traffic monitoring and reporting.

It allows us to identify breakout search trends within our editorial content as we see articles climb or fall in the interface, and provides us an opportunity to create more relevant articles or to edit and update existing stories to make them meet user needs.
  • Historical Reporting.
  • Real time monitoring.
  • Ease of comprehension.
  • Identifying referrers/traffic sources.
  • More specific what referral tweet/FB post is.
  • Email alerts of relevant breakout topics.
  • SEO/keyword ranking advice.
It’s great for getting the whole office involved in “caring” about the traffic. The journalists love seeing their stories create a spike, and when something old spikes, it’s like a canary in a mine letting you know there is an opportunity to create something new that fulfills a user's need.
Some of the reporting functionality is a bit clunky. It could provide more granular data.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I am a reporter for USA Today. We use Parse.ly to measure how well we are reaching our audience. This is imperative because our readers are not interested in knowing what is going on at the national level. They only want local news! So this program helps us evaluate which stories our readers enjoy the most. We use those stats as a source of motivation to find even more local content to produce.
  • shows daily, weekly and monthly stats
  • shows how long visitors read each page
  • shows how many readers read each story
  • N/A
  • N/A
  • N/A
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We monitor how people are viewing our news product by the day, hour, 10-minute segment, etc. Give us almost immediate data on what story is getting the most activity.
  • Shows story movement every few seconds.
  • Let's you check stats over both short and long periods of time.
  • It provides what we need. Hard to think of something it doesn't deliver.
It is perfectly suited for giving you eyeball movement of stories and how they are being consumed, via mobile, desktop, etc.
Very simple to adjust how you view what's going on with stories that have been posted.
Mark Chiles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Parse.ly has become an integral analytics tool throughout our organization. It provides daily insight into how our content is performing, providing the editorial team direct feedback into how well our readership likes or dislikes the content being produced. We use it for daily reports across our content and conference websites, as well as a screen with a dashboard showing the daily information.
  • Provide insight into reader average time spent on content
  • Reporting around specific events
  • Dashboarding to have insight into multiple things at once
  • Being able to identify who the users are
  • Providing more details related to reader personas
  • Native Drupal module
Parse.ly has become an integral tool for our content operations. The Site Details report is emailed to the staff each morning to provide an overview of the site and performance from the previous day. We use this to analyze text-based, and video-based content, to determine what the next steps are for the editorial team.
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly to track the number of page views our news stories and features receive on a daily basis. Parse.ly answers the question of what content works with our audiences, and what times of the day it is best to share it. It is also vital for knowing which channel different users opt to use to consume our content, for example, what is read most via search thanks to SEO.
  • Gives accurate real-time insights into how many people are reading a story - as well as which social channel they've used to find it and how the story compares to others [at] that moment.
  • Allows an author to keep an exhaustive bank of their stories along with the data behind them, making it easier to make informed choices on which content to create.
  • Uses data to place stories in a leaderboard-type format to show the best-performing articles from any given day, week, or month. This helps us create daily and round-up newsletters for our readers based on tried and tested content.
  • Page-view data could be more incisive. For example, a drop-down menu inside the Facebook tab which also indicates how many views have come from Facebook Stories, as well as conventional timeline posts.
  • With Facebook algorithms constantly changing, it would be useful if Parse.ly was able to liaise with social networks to send out best-practice notes to publishers. For example, which kinds of posts - and post reactions - will lead to content appearing on more people's timelines.
  • Expand the data set for page views in the 'Historical' tab beyond a year.
  • Integrate newsletter-tracking and subscription conversion data capabilities into the Parse.ly experience as standard.
Parse.ly is brilliant for understanding when spikes in page views happen in a day and what caused them. It is less useful for trying to understand which individual stories have led to subscriptions and conversions. We can of course look at which stories have driven the most traffic, but these are not always the ones [that] ultimately cause people to subscribe to us.
Positives (among others): - The leaderboard function gives a clear, real-time daily picture of which stories are performing best and which channels have been used to read them. - The data given overall is informative and forms the basis of a clear plan for the newsroom. Negatives (among others): - Its appearance can make it seem daunting and less welcome than other software, like Chartbeat. - Data, particularly in the campaign tab, is often associated [with] channels with names made of jumbled letters and words resembling hyperlinks. The software could be improved by making it clearer what each of these names [is], allowing newsrooms a better opportunity to analyze.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Global editorial strategy and planning for an enthusiast media brand, 25 FT employees. We use Parse.ly as our primary point for assessing the performance of our work, how readers are engaging with us, and which headlines are performing well for us, as well as who on our team is producing X no. of stories per period.
  • Author breakdown
  • Daily "pulse" monitoring
  • Traffic sources
  • The reporting system is complicated and somewhat confusing to set up, can't edit reports once they're created, have to create new ones
  • Identifying "smart" trends in stuff that is/isn't working - we have to do this analysis ourselves
  • Breaking down Google traffic sources (Discover is just categorized as "Google")
For daily/weekly/monthly performance tracking Parse.ly is a major step up for us from Google Analytics.
Clean, responsive, not too "advanced" for ordinary users, [cater] well enough to an editorial organization vs. the [multi-multi-purposes] of GA and other tools.
Score 9 out of 10
Vetted Review
Verified User
Review Source
iHeartMedia uses Parse.ly to track real-time web traffic analytics to radio station websites. Parse.ly is used exclusively by the digital content department to track content pages, on-air DJ blogs, and articles produced by the company. I personally use it to monitor real-time web traffic to track the performance of content posted by my team and provide analytics reports for the ten station websites in my market. Parse.ly is also used as an alternative to other analytics software we use like Adobe Analytics and Google Analytics to pull website data more quickly than having to run a report on the two aforementioned products.
  • The interface is clean, easy to read, and informative
  • Pulling data is quicker than other analytics tools
  • Easy to filter data by different parameters and date ranges
  • There seem to be times in my experience when the metadata of a web page isn't pulled correctly, leading to some discrepancies between Parse.ly numbers and numbers considered "official" by my company.
  • Parse.ly does a great job of collecting data for individual articles on our web pages, but it is hard to use to get data for homepages and other landing-type pages. We end up using other analytics tools to collect this type of data.
  • The mobile experience doesn't show as much data on the Site Overview dashboard as it used to.
Parse.ly is great for tracking real-time web page traffic, especially for companies that produce a lot of blog/article content. It's easy to track how much traffic is currently coming to a web domain and the sources of the traffic. Google Analytics provides similar data but in a less user-friendly manner. Pre-COVID, we used to display the Site Overview dashboard on a TV in a common office area because staff enjoyed watching how their content was doing in real-time. Despite its ease of use, my organization relies on data from Adobe Analytics as "official" data.
Compared to the two other web traffic analytics tools used by my organization, Adobe Analytics and Google Analytics, Parse.ly is a much easier and faster tool. Parse.ly can pull information almost immediately, while Adobe and Google usually need 10-30 seconds to pull data, in my experience. Co-workers and clients who do not use web traffic analytics tools can understand and digest data shown on Parse.ly much more easily than Adobe and Google, in my experience, thanks to the interface.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly for content analytics, recommendation, trending now, curation, and generating more traffic on [the] entire site. It gives [a] good recommendation on trending now content based on end-user interest. Their best product [is] pages viewed, age time user on the page, visitors on the site, visitor on the site for x time, how many social interactions by the user, how many [users] read the posts.
  • Page viewed
  • Visitors on the site
  • [Average] time visitors [are] on the page
  • Social interactions
  • New posts read by users
  • Overall current traffic on the site
  • Reporting
  • Metrics
  • Dashboard
Well: Their technical implementation is very strong, and [the] team knows what their business function is. This product is best for analytics on-site to get to know how many users viewed pages, for how long, which pages are most viewed, how many users visited the site again, which page is generating more traffic on the site, and users like that content.

Less: Should add [a] defensive check on API, so when it is down, it should have some fallback.
They still have some room for improvements on reporting, matrices, and [the] dashboard. Also, they should implement defensive [checks] on their API, so during any circumstances, if API is down, it should give fallback data, and [the] user should get [a seamless] experience. They are [the] best in the industry for those functionalities.
Jonathan Miltimore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly to track our website traffic to learn more about how people find our website and track their customer journey. Parse.ly provides more detailed, precise, and accurate information than Google Analytics and similar sites. It's used mostly by our editorial department but also by the entire company, including leadership, who like to see how widely our articles are being read, which ones people are reading, and how long people stay on the site.
  • Parse.ly has a much sleeker layout than its competitors. Very well designed.
  • Parse.ly is easy to navigate, which makes it easier to dig into the data to learn more about its uses: where they came from, how they found you, and how long they stayed.
  • Parse.ly has good customer service. They are proactive about helping customers utilize their tools.
  • Tracking users by age demographic is something I'd like to see Parse.ly incorporate. (This is one area where Google has an advantage over Parse.ly).
  • Parse.ly's app is not available to Android users. I don't like this because I have an Android.
  • Tracking page views through third-party publishers (using HTML code) is something Parse.ly can't do for some reason. Our tech people were able to do this easily with Google Analytics, but for some reason (beyond my knowledge), we can't do it with Parse.ly.
I like Parse.ly a lot (8 out of 10). It's really easy to use and visually impressive (visually, it is like going from E-trade to Robinhood). I'm in Parse.ly all day long, so it matters a lot that it looks good, is easy to use, and is largely intuitive to use (though I don't claim to know how to use every bell or whistle). So for media, it's a great tool. I imagine it would be for marketing and things of that nature, but I can't say for sure because I haven't used it for those purposes. Overall, it's an impressive product.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly to keep track of the success of our newspaper website in terms of audience reach and dwell time. It is used daily by the editorial department but also to help our advertising teams discuss online digital advertising sales with clients. It guides our news team on content that is doing well in real-time, helping to inform decisions about what stories to cover in the future. It offers excellent insight into the online performance of both individuals and the title (and its sister publications). We can gauge how we are performing from day to day, week to week, and month to month, enabling us to set targets to help us achieve growth in our online audience. We monitor the sources by which people come to us--such as social media or a Google search--along with the times of day and the type of platform they are using. By setting up reports, we can swiftly inform all team members how we are faring and how their stories are doing, encouraging them to continue posting content that our audience appreciates.
  • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
  • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
  • Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
  • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
  • A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site.
  • The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical.
  • Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly.
Ideal for news teams who want to keep track of the success of their online audience and understand what stories perform well, where their audience is coming from, how sticky their content is, and how they are performing compared to normal achievements. It may be more difficult for ad managers to understand how specific ads are performing--although this is not my area of expertise.
Most functions in Parse.ly are readily understandable with virtually no training. You do not need to be a web developer to use it--it simply enables you to study performance and gives you a clear overview of what is trending on your site and how your daily performance compares to usual. The reports function is relatively straightforward to set up, with a bit of trial and error. The search bar makes it easy to check up on a particular story.
Iris Hong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is used across the whole organization. We use it to track the readership of our content--financial news articles and analysis pieces. The data helps us understand the performance of our content.
  • It's very intuitive to navigate and view data by posts, authors, and sections
  • Data is provided in real-time
  • I'm interested in learning more about the visitors, such as the proportion of new visitors vs. old visitors, gender distribution, geographic distribution, occupation information, etc.
  • I can only view data from the last seven months. I hope to be able to view all historical data.
  • I'd like more insight on how people find our articles (e.g., if they get to us through Google search, what keywords they use on Google).
Parse.ly is very suitable for tracking the performance of blog posts or articles. It's probably not very appropriate for tracking the page flows or sales conversion (whether a viewer makes a purchase and becomes a buyer) of an e-commerce site.
I think Parse.ly is great for analytics for a news website like ours but still needs improvement, as I pointed out earlier in the question about improvement.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Parse.ly daily! Multiple times a day--I always have a tab open. We use it as our main tool to see how our editorial is performing. It is the easiest way for us to look at time spent on articles and parse our content by site sections and tags. This is used heavily by audience development, social, and the editorial analysts.
  • Easily group content by tag
  • Easily group content by site section
  • Accurately count time spent on articles
  • Get a general understanding of where traffic is coming from
  • I would love to see YTD functionality as a default date setting where you can choose this week, last month, etc.
  • If a tag is added after you publish, Parse.ly only counts the traffic after it was added
  • Buggy right now--if I click on a post and then adjust the date, it still reflects the metric from the original date set
Measuring time spent, grouping content by site sections and/or tags. If we are really trying to see where traffic is coming from, it is harder to get more granular on Parse.ly. I am also sometimes looking at specific parts of the site that aren't content and there is no way for me to look at these custom elements.
I never used it before this job and quickly understood it.
Seems to be more bugs than I encounter in Google Analytics, but Parse.ly is always very quick to answer my questions or fix something. It seems like most of my issues are due to communications around my requests being outside of the package we pay for with this tool (i.e., only two years of data).
August 10, 2021

Parse.ly just clicks!

Score 9 out of 10
Vetted Review
Verified User
Review Source
It is used to gauge what stories are resonating with readers and calculate concurrent views, which translates to clicks aka eyes on stories. These numbers allow us to see what articles do well, what we can do more of, and which articles fall flat. Clicks also generate business for the company, a media outlet.
  • Real-time reporting
  • Easy to use
  • Reliable
  • Always being refreshed
  • Sometimes the format changes so you don’t see the top 20 stories, only say 8 or 10
  • Sometimes the history feature is glitchy
  • It doesn’t remember you so you always need to click on what you need
It is a colorful, engaging site, which is easy to use. I also appreciate the header at the top to know if it is a slow day or an exceptional day traffic-wise. It gives you an immediate heads up. It also easily lists the top authors for the day. Would highly recommend.
We have to come to rely on it so that reporters can gauge interest in stories and perhaps do a follow up on it to garner even more traction. It is an indispensable tool in today’s digital journalism profession, which is all about clicks and engagement and number counts.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Parse.ly is being used by the whole organization, specifically by our content teams. They use it to monitor traffic and see what is performing well, what is struggling, and what we should write more of.
  • Real time analytics
  • Shows multiple filters with ease
  • Easy to use
  • Author doesn't update along with an article.
  • Limit on the number of time periods that can show at once.
  • Deeper analytics can become confusing.
  • For journalists and content creators wanting to see how their content is performing.
  • For anyone who needs to see their website's strengths.
  • It is less appropriate if you want extremely detailed insights into your articles.
It is a simple-to-use platform while still having a wide amount of functions. As a publisher with multiple brands, you can easily jump between them and identify everything from individual articles up to a much wider view of how the whole company or a single author is performing.
Alice Marshall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Pare.ly across editorial and content development departments in order to monitor the performance of online articles and respond accordingly to traffic surges and drops. It's one of many tools we use to garner this kind of data and allows us to easily navigate the hundreds and thousands of articles published across the companies numerous websites. From offering top performing stories and those getting the most traffic in a more granular and of the moment tab 'in the last 10 minutes'.

With its intuitive and friendly interface, Parse.ly allows us to dive into articles categorised by tags, as well as authors, and see not only traffic but where that traffic is being referred from e.g. Google, AMP, social networks. All of this gives a better indication of how to respond both to the performance of singular articles and on a wider scale. From updating articles that plummet, to reusing successful strategies in the future.
  • Intuitive, easy-to-use interface.
  • Home screen displays day's top performances as well as top performing articles in the last 10 minutes.
  • The ability to focus in on an article-by-article basis, as well as by tag/section/author etc.
  • Referral data could be more detailed and specific.
  • Better labeling in graph form/ability to zoom in to traffic spikes/drops.
  • Saving last searches.
For complete novices to the world of data analysis, Parse.ly offers a really friendly and easy to use interface that is easy to dive into and familiarize yourself with. It offers surface level insight into article performance, as well as the overall publication, allowing you to react to content that is under performing. There is certainly more detail that could be offered by Parse.ly for a really nuanced picture. However, there is power in simplicity and what Parse.ly offers.
Parse.ly offers a great user experience that is intuitive, its interface clean and clear. This is important when coming back time and time again to use, offering a smooth performance with the ability to easily pick up how to navigate and find the data you are looking for. Its homepage is clear, with just a few clicks allowing you to search and seek out more focused data.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our editorial staff uses it to see how many people are reading our stories in real-time. We can do subsequent stories based on stories that are generating strong traffic. We can see which topics are in demand by readers, and which are not. We can also see where the views are originating from--our own site our an external portal.
  • Chronicling web traffic in real time
  • Stating where the traffic originates from
  • Ranking authors in terms of daily traffic
  • Suggestions on getting higher page views per post
  • Suggestions on how to drive traffic from external sources
  • Pointers on SEO
I love that I can view our site's web traffic in real-time, and see how specific stories are doing in terms of reaching their targeted audience. My page views per post are consistently fewer than my colleagues and I'd like to figure out how to get more page views with my posts.
It's super easy to use. The site basically explains itself upon being accessed. I like that it ranks a given day compared to the same day of the week in the week before, and the week before that. Traffic charts illustrate the findings and make them easier to understand and digest.
Omar Raya León | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Parse.ly helps us to keep tracking how good are doing our writings as they display on Google or not. Our organization sells ads across our press content, so it is important to track our views. It is also helpful to know what kind of content must be strengthened. Plus, we can track our daily or monthly results in a friendly environment.

  • Friendly user environment
  • Helps improving content
  • Detailed and in depth data
  • It sometimes lacks in recognizing Spanish characters in authors' names
  • It may be good to display real time active users per site
It can be helpful for the press and other SEO advertisers.
This tool is perfect for online sellers, as long as it keeps informed the enterprises about the users' interests and how to give them what are they looking for.
I would recommend this tool as an extra for Google Analytics' functions.
It is easy to understand and to use it. Parse.ly classifies how the productivity and views of each worker are doing throughout the day, week, month, or year. It also tracks the most viewed posts and most successful writers, which could be useful for giving stimulus or rewards for them.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Parse.ly is used nearly organization wide, mostly for real-time analysis of traffic and author content. We are easily able to see what types of content are performing and steer editorial and our writers in that direction. It has been invaluable in determining which of our authors provide the best value for content. Management uses Parse.ly to monitor real-time data and uses that data to determine where additional investments could be made.
  • Seeing in real time which stories are performing.
  • Trend analysis.
  • Author reporting.
  • Greater granularity for graph, chart presets.
  • Custom time ranges for all graphs, reports, charts.
  • Add top referrers as options to reports.
  • Add ability to rearrange content sections.
  • Add ability to grab a screen snapshot of various graphs, charts for sharing.
The service is well suited to author performance where you can see in real time and historical perspectives which authors generate the greatest amount of traffic and who is not performing so well - allows you to focus content spend on those who produce the most. Parse.ly also works well to see what content tags gain the most attention so you can focus your SEO efforts around those keywords to generate better performing content - both in real-time and historical contexts. I honestly cannot find a particular scenario where Parse.ly wouldn't be appropriate - while Google Analytics (GA4, included) can give you some of the same information, it does require advanced knowledge but it is free. Comes down to operating budgets.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Many employees who are involved in content creation use Parse.ly to track instant performance and views. It allows us to see which articles are performing well and when, and also lets us track performance in the long term, giving us a quick view of what content is on an upward trend, and what needs work.
  • Real-time views.
  • Viewing trends.
  • Where views are coming from (Google, direct link, Flipboard, etc.).
  • It can take a long time to update authors on evergreen content, and to recognise new tags.
Parse.ly is great for seeing the impact of a newly published article. If I publish an article near the end of work, I'll check Parse.ly in the morning and see how it's done. It can also be useful for seeing if any of my important evergreen content has dipped in views, which lets me know about and address any issues.
It's easy to use, and there's very little wrong with it. I like the introduction of custom filter which can group certain content together.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I love using Parse.ly I'm engaged with the product everyday it provides critical info and data to eh organization and leadership. We leverage the output to make important decisions and manage business
  • The UI is intuitive and easy to use.
  • Accurate.
  • Actionable.
  • Address needs.
  • Maybe a little more flexibility with export reports.
Managing day to day business.
Very easy to use the UI and get output and actionable data and info.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are currently using Parse.ly across the organization in order to understand our top performing content and the captive reading time of our site readers. Decisions around content development and new content opportunities are largely informed by observations seen via Parse.ly.
  • Capturing reader time spent.
  • Intuitive interface for users who are less familiar with reporting tools.
  • Easy and organized ways of displaying information.
  • Capturing time spent by referring source.
Parse.ly is a good solution to ensure different business units are referencing the same data points and share a similar understanding of our success/deficiencies.
The interface is very user friendly and I find very minimal on-boarding is needed for the most frequent use cases across the organization.