Parse.ly

Parse.ly

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Top Rated
About TrustRadius Scoring
Score 8.9 out of 100
Top Rated
Parse.ly

Overview

Recent Reviews

Parse.ly is great

10 out of 10
February 22, 2022
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of …
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Great for journalists

10 out of 10
January 13, 2022
We use Parse.ly for real-time traffic monitoring and reporting.

It allows us to identify breakout search trends within our editorial …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $499 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Comparisons

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Frequently Asked Questions

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

How much does Parse.ly cost?

Parse.ly starts at $499.

What is Parse.ly's best feature?

Reviewers rate Usability highest, with a score of 9.

Who uses Parse.ly?

The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees) and the Media Production industry.

Reviews and Ratings

 (117)

Ratings

Reviews

(1-25 of 35)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Seems to be more bugs than I encounter in Google Analytics, but Parse.ly is always very quick to answer my questions or fix something. It seems like most of my issues are due to communications around my requests being outside of the package we pay for with this tool (i.e., only two years of data).
November 23, 2020

Intuitive And Attractive

Score 9 out of 10
Vetted Review
Verified User
Review Source
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Phoebe Gavin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Getting support from Parsely is so easy. They are super responsive and really go out of their way to make sure they get you to a solution you're happy with. In the rare event that what you need is impossible, they actually record your feedback and actually get it to the people who could act on it. I've even had them get back to me later to get more information about a feature I requested.
Score 10 out of 10
Vetted Review
Verified User
Review Source
If I could rate their customer service an 11 out of 10 I would. The customer service team truly goes above and beyond, from taking the time to do custom setups to save the customer time to answering support emails on off hours. They are also more than willing to do an impromptu screenshare or phone call to help someone figure something out.
Dan Stubbs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Customer Support is fantastic. Parse.ly has live support and the team is always a phone call away. As they've developed the product over the years, they have always been careful to get direct client feedback on new features to make sure they provide value for their clients.
Score 8 out of 10
Vetted Review
Verified User
Review Source
They are extremely quick to respond over email, and work well with other vendors. They also listen to feedback and take options onboard with their product team to improve the platform.
Score 10 out of 10
Vetted Review
Verified User
Review Source
They are very quick to respond, and to get things fixed. Even if the problem isn't on their end, support staff will help explain the issue and work with our developers to get a solution in place. Their support staff takes a very personalized, hands-on approach.
Score 8 out of 10
Vetted Review
Verified User
Review Source
The Support team is always quick to respond—even if they don't have an immediate solution. They're able to work well with our engineering team to resolve issues and always circle back to make sure that the problem isn't persisting. They've done a lot of custom work for us to make sure we can properly and strategically use the platform.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Onboarding and support have been fantastic from the Parse.ly team. Getting the required tags on the page were simple using Google Tag Manager, and Parse.ly support ensured that all the required features/tagging was setup with our own developers before we had two training sessions with the entire editorial team - which they all really enjoyed and understood.
Ross Perkins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
On the whole it is great in terms of its function and use. There are times it crashes and it takes a while for it to be up and running again, which when identifying the best stories to share makes it difficult. But largely any crashes are quickly resolved and data isn’t affected.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I am not an editor so I do not routinely engage with support when there are issues with this product. Therefore I am not really the best person to provide a review on the overall support for the product, though I understand there are sometimes issues that take some time to fix.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Parse.ly is very intuitive, so I have rarely needed support when using it. However, there doesn't seem to be many prompts or reminders that support is available if you become 'lost' on the site. There aren't any pop-ups or prompts that preempt a piece of data or a feature you may be trying to access.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our customer services reps have generally been responsive to our questions. Parse.ly is straightforward to use, so we have not needed much customer support. Overall, we don't have any complaints about customer support. One area to improve might be having more training videos for new employees to get up to speed on Parse.ly.
January 17, 2020

Parse.ly Review

Score 9 out of 10
Vetted Review
Verified User
Review Source
I can say confidently that everyone I work with likes Parse.ly and is very glad it's a tool we have at our jobs. It's important to know how stories are performing, and Parse.ly makes it possible to know. I think my fellow employees would be really bummed if we stopped using it.