Precise and easy to read!
December 04, 2019
Precise and easy to read!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Parse.ly
It is used across the creative and writing departments in order to be able to check how our articles are doing. It is also used by the Analytics department and the management for similar reasons.
- The way it breaks down the traffic on the last 10 minutes is super quick.
- Browsing Parse.ly is very easy in general.
- The e-mails on strategy are actually useful.
- It did take us a while to find where we can see our longform articles that are hosted outside our website (on Atavist, for example).
- There are posts from 2-3 years ago that don't have the numbers they originally did. In some cases, the numbers Parse.ly displays are way, way lower that what it had counted back then.
- The return on investment is very, very good, as we've been using it for years now with no sign of stopping or switching to a different platform. I have no hard numbers available, as that would be something my managers would be able to provide.
- I do think that more accurate numbers from previous years would be of better use.
Google Analytics is also used, but it is not as effective when it comes to on the spot decisions in regards to the promotion of our articles throughout our network. Because Parse.ly analyzes the last 10 minutes of readership, we are able to promote the proper article, in the proper spot, for the proper amount of time. That wouldn't be possible with Google Analytics.
Do you think Parse.ly delivers good value for the price?
Yes
Are you happy with Parse.ly's feature set?
Yes
Did Parse.ly live up to sales and marketing promises?
Yes
Did implementation of Parse.ly go as expected?
Yes
Would you buy Parse.ly again?
Yes