Precise and easy to read!
Anonymous | TrustRadius Reviewer
December 03, 2019

Precise and easy to read!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Parse.ly

It is used across the creative and writing departments in order to be able to check how our articles are doing. It is also used by the Analytics department and the management for similar reasons.
  • The way it breaks down the traffic on the last 10 minutes is super quick.
  • Browsing Parse.ly is very easy in general.
  • The e-mails on strategy are actually useful.
  • It did take us a while to find where we can see our longform articles that are hosted outside our website (on Atavist, for example).
  • There are posts from 2-3 years ago that don't have the numbers they originally did. In some cases, the numbers Parse.ly displays are way, way lower that what it had counted back then.
  • The return on investment is very, very good, as we've been using it for years now with no sign of stopping or switching to a different platform. I have no hard numbers available, as that would be something my managers would be able to provide.
  • I do think that more accurate numbers from previous years would be of better use.
Google Analytics is also used, but it is not as effective when it comes to on the spot decisions in regards to the promotion of our articles throughout our network. Because Parse.ly analyzes the last 10 minutes of readership, we are able to promote the proper article, in the proper spot, for the proper amount of time. That wouldn't be possible with Google Analytics.
I have never had a problem in regards to its support and the only reason why I'm not giving it a 10/10 is because I haven't had to use it often. Overall, great, efficient job.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

Yes

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

When it comes to analytics and general info on digital articles, I consider Parse.ly to be a proper right hand and I truly cannot think of any case where it could be less appropriate.