Item: Pollfish
Rating: 8
Author: Verified User

Overall Satisfaction with Pollfish

Use Cases and Deployment Scope

We use Pollfish to conduct customer surveys and prospective customer surveys for various brands, both qualitative and quantitative. Pollfish allows us to seamlessly do both through their platform. The platform is also used to help our brand team conduct proprietary studies on our core markets, gaining valuable information to share across our agency.

Pros and Cons

Pros

The UX is very simple and easy to learn
Prospective audience targeting
More thorough survey analyses such as conjoint analysis

Cons

Expanded audience targeting
Ability to easily create custom end / thank you pages
Ability to customize survey entry
Improved UX of results dashboard
AI-assisted open response categorization or summary
Additional qualitative capabilities such as photo or video uploads from the respondent

Return on Investment

Powers proprietary studies that fuel our thought leadership content
Increased the confidence of our strategic recommendations with consumer data

Usability

UX is quite easy to navigate and use. Their AI builder tool is adequate at speeding up the process as well, you can give this tool a question to add and it will figure out the best format. It can also run a QA for you to ensure no mistakes in copy or flow.

Alternatives Considered

SurveyMonkey and Attest

It's felt as though it's a step above Survey Monkey. While Survey Monkey also has a trusted and easy to use platform, we felt that Pollfish had a better sourcing system for respondent pools. Attest is also a great platform but is built more squarely as a brand & marketing Insights Platform. I'd say Pollfish wins in agility to develop different types of survey research projects.

Key Insights

Do you think Pollfish delivers good value for the price?

Yes

Are you happy with Pollfish's feature set?

Yes

Did Pollfish live up to sales and marketing promises?

Yes

Did implementation of Pollfish go as expected?

Yes

Would you buy Pollfish again?

Yes

Other Software Used

Knit, PureSpectrum Insights Platform

Likelihood to Recommend

Well-suited for surveying your current customer. Also suited for surveying broader markets that are common such as fashion, CPG products, and various retailers. Quantitative studies are your go-to, qualitative is more limited and will require some cleaning.

Less appropriate for in-depth qualitative studies/questions. Some targeting areas are limited such as higher-level job roles (anything above manager)

Pollfish Feature Ratings

Comments

Please log in to join the conversation

Easy to master UX