Item: Postmark
Rating: 10
Author: Will Schatz

Use Cases and Deployment Scope

I use Postmark currently and have used it since November 2020. I use it as an SMTP for transactional email on a bunch of websites (25+). It has been as close to perfect as I've experienced with most any SaaS I've used in the last decade, and I've used a lot of SaaS. I used to use website servers for transactional email (terrible, opaque experience), then eventually moved over to sendgrid (issues with spam and not great reporting), and finally settled on Postmark.

I love how I get a weekly email for each website with a summary of the total emails sent through Postmark, and bounces (if any). Usually, if there are bounces it's because someone put in the wrong email (occasionally because someone sent a prior email to spam). This has been useful to tell e-commerce clients when one of their customers didn't receive the confirmation email due to entering the wrong email during purchase.

Everything about Postmark is great - support, setup, product, visibility into what's going on. I wasn't sure what to expect when ActiveCampaign bought it, but so far, no change. A+, highly recommend for transactional email.

Pros and Cons

Great, helpful customer support (rarely needed)
Reliable product
Well thought out interface, easy setup
Great ongoing visibility into status of emails sent through Postmark

Honestly, there is no real place I would expect them to improve.

Most Important Features

Weekly emails with insight into status of all emails sent through the system
Easy DNS setup
Easy to use dashboard

Return on Investment

Made me feel confident in my ability to offer reliable transactional email for websites we're hosting. Great for ongoing peace of mind.

Alternatives Considered

Twilio SendGrid

In my opinion, sendgrid is complete garbage compared to Postmark, it's not even a comparison. I had issues with emails being sent to spam using sendgrid IPs. The dashboard is inferior, the setup is fairly comparable in difficulty, and ongoing visibility is inferior.

Key Insights

Do you think Postmark delivers good value for the price?

Yes

Are you happy with Postmark's feature set?

Yes

Did Postmark live up to sales and marketing promises?

Yes

Did implementation of Postmark go as expected?

Yes

Would you buy Postmark again?

Yes

Likelihood to Recommend

Postmark is great if you need a reliable SMTP provider.

Usability

The only thing that confused me initially was that if you don't put a specific sender email into the Wordpress plugin settings (I use Postmark exclusively with Wordpress site), it won't send emails. I thought that having selected the option to send via any @domain.com email, I wouldn't need to fill out a specific email to send from, but that isn't the case. I sorted that out quickly with support.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Postmark is the transactional email holy grail!

Overall Satisfaction with Postmark