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Qlikview for frequent newsletter deployers
Updated May 24, 2016

Qlikview for frequent newsletter deployers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

QlikView Enterprise

Overall Satisfaction with QlikView

Qlikview is being used across multiple departments. Depending on your job you are selected and set up as a Qlikview user. We have some experts in it who lead troubleshooting and training and bookmarks. It allows our company to pull email campaign results quickly and efficiently. We are able to see things like click through rate, clicks, click to open percentages and gauge email campaign success.
  • It pulls consistently the same information. It is reliable to pull the data we need on email campaign analysis. We are able to refresh every week so it updates in a good time frame.
  • Qlikview allows us to see a lot about the clicks. We can see click through rate and click to open percentage. This lets us know how successful a campaign was.
  • Overall details. I can search across multiple products and see what is doing the best. Does a certain time frame work on A/B testing? Did one list work better than another list?
  • I think the bookmark feature could be a little better. Filtering can sometimes take up time and it would be nice to be more efficient with this.
  • More details. I've never used Qlikview for example for heatmaps so it'd be nice if it did that. Programs like Eloqua show some finer details.
  • Eloqua
I have used Eloqua instead or alongside with Qlikview. It allows me to see things like heatmaps and compare data in email campaigns or newsletters. Generally they pull similar information. I do like the layout of Qlikview and find it more user friendly. In Eloqua it is a more navigated and detailed system so you have to know what you're looking for or you could get lost in a folder.
Qlikview is well suited for larger email campaigns. Again it really shows you how many were delivered and opened and clicked and it can give you URL detail and message detail. It is a good comparison on A/B email testing to find out which email lists are stronger. I do not think it would be necessary to use this for a small sure thing campaign - example if you were hosting a happy hour event and inviting key contacts you would not need to know analysis. Things like newsletters are fabulous for this program.

QlikView Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
6.7
Pixel Perfect reports
5
Customizable dashboards
9
Report Formatting Templates
6
6.0
Drill-down analysis
6
Formatting capabilities
5
Integration with R or other statistical packages
5
Report sharing and collaboration
8
5.3
Publish to Web
2
Publish to PDF
4
Report Versioning
6
Report Delivery Scheduling
9
4.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
4
Location Analytics / Geographic Visualization
4
7.3
Multi-User Support (named login)
8
Role-Based Security Model
7
Multiple Access Permission Levels (Create, Read, Delete)
7
3.7
Responsive Design for Web Access
9
Mobile Application
1
Dashboard / Report / Visualization Interactivity on Mobile
1
Application Program Interfaces (APIs) / Embedding ()
Not Rated

QlikView Implementation

It has taken some time to get used to Qlikview and the backend team behind it. From understanding the new regulations on using less images and also pushing for more tools (such as full compatibility on desktop, laptop, ipad, phone). We were given training on this and have helpful tips to find analytics behind Qlikview but it is very much also a learn as you implement system.