Building your Profit Through Customer Surveys
October 09, 2015
Building your Profit Through Customer Surveys
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Research Suite
Overall Satisfaction with Qualtrics
I used this product to collect data on market research for the college athletics market audience. This was done by the Marketing department to spread feedback to additional department to see where market dollars could be raised. I also used this product for multiple collegiate projects mainly for market research data. This business problem addressed was finding where dollars could be grabbed or target audiences looked at that were not before.
- Specifically detailing reviews (likes/dislikes/lean to of purchase) of particular target audiences
- Expanding growth of the company is a plus for the trust in using a successful business
- Large target size to pool data from
- Prices are high
- The individuals responsible for making purchasing decisions were able to take the data Qualtrics provided to create proposals on sound information
- Ability to find out from the mouths (or surveys) of customers what they wanted at sports events (example- promos at halftime, specific free promo items for attending)
- Ability to weed out the problems on the internal side based on the views of customers
Trust the overall company more