"Tricks" to Data Gathering through Qualtrics
October 06, 2015
"Tricks" to Data Gathering through Qualtrics
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Research Suite
- Qualtrics 360
Overall Satisfaction with Qualtrics
Qualtrics software was used for multiple purposes in our department, and has begun to be implemented throughout the organization as others see the uses of automating some of their processes.
One purpose for why we used the Qualtrics software was to gather feedback from our customers to better understand their experiences while engaging with our products. We also gathered feedback to understand our customers' experiences with our customer service. The survey aspect of the software was very comprehensive and easy to use. It enabled us to quickly and seamlessly create these feedback requests.
Another purpose was to gather initial information about our customers. As customers would visit, their check-in would be handled automatically with the use of another tech-friendly survey that was highly compatible with our office Apple products. These simple check-in requests would automatically be sent to our email which facilitated the process of ensuring that our customers had exactly what they needed when they needed it. This automation was key to our ability to provide excellent customer service and increase our customer ratings. It enabled us to spend our time focussing on more important tasks.
One purpose for why we used the Qualtrics software was to gather feedback from our customers to better understand their experiences while engaging with our products. We also gathered feedback to understand our customers' experiences with our customer service. The survey aspect of the software was very comprehensive and easy to use. It enabled us to quickly and seamlessly create these feedback requests.
Another purpose was to gather initial information about our customers. As customers would visit, their check-in would be handled automatically with the use of another tech-friendly survey that was highly compatible with our office Apple products. These simple check-in requests would automatically be sent to our email which facilitated the process of ensuring that our customers had exactly what they needed when they needed it. This automation was key to our ability to provide excellent customer service and increase our customer ratings. It enabled us to spend our time focussing on more important tasks.
- Qualtrics provides simple but accurate analysis of the data received from your survey. This analysis makes it easy to find key takeaways that give voice to your data and help you to deliver powerful messages to your organization.
- Qualtrics provides easy-to-use formats that help to navigate the data you have received. When data is easy to understand, you are better enabled to focus on building a story behind that data instead of trying to make sense of it.
- Qualtrics makes it easy to automate reporting of your data. This frees up more time for you to focus on other important tasks instead of having to manually click through the software each time you need your data refreshed.
- One area of improvement that I noticed for Qualtrics was to make sure that their system/software updates were communicated properly to their customers. That way, their customers would have perspective on why their system may look different or why certain functions may be performing differently.
- Another area of improvement would be to make the process of requesting a panel more intuitive. I recall having a hard time understanding how to ask/pay for a panel of respondents when it came to gathering vital market data.
- Finally I would add that Qualtrics could improve their software by expanding the options of quick view reporting. There were many times that I was forced to fully download a report to find the data I was looking for. It would be very convenient to have better line-of-sight to what the report will be showing me in detail before I am forced to download.
- Employee efficiency increased dramatically. Our team was saving 2-3 hours every week just by creating automatic surveys with automatic reporting.
- Better customer service was achieved through proper reporting. Once we could keep everything consistent through Qualtrics, the confusion of who had responded to what and when was gone.
- Customer service also increased as we were simply better able to track our own progress. Through tracking, we were able to identify areas of improvement. Without a proper survey engine, we would have missed out on opportunities to improve.
I appreciate Qualtrics more than SurveyMonkey simply because Qualtrics' surveys seem more professional to me and they do not seem to bother me with requests to join by paying for system usage. SurveyMonkey on the other hand always seems to be pushing me with advertisements about using their tools or some other random advertisements to buy. After taking a survey I expect to be done answering questions, not continue to be prodded and poked.