Overall Satisfaction with Qualtrics
We are using Qualtrics to run market research surveys for clients, quickly.
- Fast & knowledgable user support - chat and phone calls even if you're not a huge customer.
- Ease of use - building a survey just makes sense. It's intuitive and logical.
- Survey robustness - huge array of modern question types.
- Ability to remind specific groups to take a survey (i.e. - partial responses).
- More robust email analytics (open rates).
- Ability to use embedded data in cross tabs.
- I haven't measured it, but I am confident we are getting a positive ROI with Qualtrics. We're able to use it for multiple clients at a time.
I was not part of the original evaluation process. I know SurveyMonkey was considered, but they were not as robust as Qualtrics.