Item: Qualtrics XM for Strategy and Research
Rating: 9
Author: Verified User

Overall Satisfaction with Qualtrics CoreXM

Use Cases and Deployment Scope

The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they work with. We are adding a use case now to allow real time feedback for our stores to communicate operational opportunities as well. This will streamline the response time.

Pros and Cons

Pros

Variety of surveys offered.
Qualtrics takes suggestions on how to improve & implements.
Offers various ways to network & solve problems with surveys.

Cons

The improvements of the platform are fast and in all areas, if you have a small team like mine it’s hard to keep up with all the changes.
A little pricey.
I wish the on demand how to videos were more in depth.