ReturnPath - You have reached your destination.
March 22, 2016

ReturnPath - You have reached your destination.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Return Path (legacy)

Overall Satisfaction with Return Path

As part of the email marketing team at Life Time Fitness, we use Return Path on a daily basis. We use it to check the deliverability of our emails and make sure our emails are hitting the members' inbox. We currently have Return Path notifications set up that notify our entire team if inbox placement is <90%. That way, when this issue occurs, we can figure out why its happening and work to correct it.
  • Optimization - Return Path helps us to optimize our emails and continue to make them better.
  • Timely - We receive triggered notifications that help us fix an issue before it even occurs.
  • Data Driven - Return Path is perfect for analysts such as myself, and presents data in an easy to read way.
  • Training - It would be nice to have more training and more knowledge about what all Return Path has to offer.
  • Faster Lead Conversion - We send out emails to our leads and former members multiple times a week, Return Path makes sure we can hit them with our most recent promotions and offers.
We use Exact Target every day as well - While we use these 2 for different functions - both are great to have and essential to our team.
Return Path is perfect for monitoring inbox placement and reputation. We pride ourselves on getting our members the right message at the right time, Return Path ensures that this can be followed through.

Everest (Return Path + 250ok) Feature Ratings

Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports