First time we've used a tool like it, has been a game-changer
March 03, 2020
First time we've used a tool like it, has been a game-changer
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Return Path (legacy)
Overall Satisfaction with Return Path
We use Return Path in a few different departments. Our "broadcast" team uses it to track the technical performance of individual messages, inbox placement across different marketing efforts, and to monitor our "sender score" to ensure across various domains. Our Marketing team uses it to track the effectiveness of various messages by subject line and sender. Our web team uses it to track trends across all of our messages with regard to time, domain, and messaging.
- Clean interface with a user-friendly summary line.
- Easy to identify performance across email domains.
- Great insight into performance by geography.
- A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means.
- The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface.
- I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it.
- Increase in inbox rate.
- More effective testing, less wasted time.
- Improved some of our list parameters.