Return Path is good, but not perfect. As an experienced email marketer I know how to work around its weaknesses.
July 02, 2020
Return Path is good, but not perfect. As an experienced email marketer I know how to work around its weaknesses.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Return Path (legacy)
Overall Satisfaction with Return Path
I use Return Path on a daily basis across a large range of email marketing tasks. The best and most important usage of Return Path is domain monitoring. It does not matter how well your emails render or how amazing your marketing copy is if the content never reaches the inbox of your customers.
- Inbox Monitoring
- Device Previews
- Spam Recognition
- User Analytics
- Device Previews use old Litmus API and therefore slow, would be nice to have a quicker interface
- No content builder integration, system relies on emails to be sent to platform often increasing development times
- Old user interface, interface has been the same and clunky for many years
- Identify and address deliverability problems
- Alerts on deliverability, reduce error times
- Inbox previews, help with dev
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.