Item: RollWorks
Rating: 6
Author: Verified User

Overall Satisfaction with RollWorks

Use Cases and Deployment Scope

We use Rollworks to increase our outreach to prospects, mostly focusing on companies with intent and the ABM list. It was initially thought that this tool could also be used as a lead generation channel, but we quickly realized this was not true. In addition to ABM ads, we also use this platform for website retargeting and some LinkedIn campaigns.

Pros and Cons

Pros

Budget forecast
Ability to segmentate targeted accounts
Technical onboarding and integrations with HS

Cons

Targeting personas - plenty of contacts are under "other" job function
Cookies for EMEA and APAC regions
Salesforce reports - very unfriendly

Return on Investment

We can measure # of Accounts engaged

Support Rating

The onboarding process was very structured and smooth. We had two main points of contact - one for technical issues, such as HubSpot and Salesforce integrations, tag implementations, and form tracking code. The second contact was needed for setting up the initial campaigns, synchronizing target accounts, etc. The communication with both was excellent and timely. The Account Manager wasn't that helpful.

Key Insights

Do you think RollWorks delivers good value for the price?

Not sure

Are you happy with RollWorks's feature set?

Did RollWorks live up to sales and marketing promises?

Did implementation of RollWorks go as expected?

Yes

Would you buy RollWorks again?

Likelihood to Recommend

I can't tell if we are extremely satisfied with the platform. We are having a hard time understanding the impact of Rollworks campaigns on our pipeline. There is traffic from these campaigns, but no conversions have been tracked. The account manager does not provide much help in improving our experience. Most of his suggestions are based on a "guess and check" approach. For B2C companies, this platform may be more relevant.

Comments

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ABM tool, hard to see results