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RollWorks

RollWorks

Overview

What is RollWorks?

RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results.The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital…

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Recent Reviews

TrustRadius Insights

Easy-to-use Platform: Users have found the platform to be user-friendly with a straightforward and intuitive interface. Several reviewers …
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TrustRadius Insights
TrustRadius Insights

My informal review

2 out of 10
May 25, 2022
Incentivized
We use RollWorks for engagement to target our priority accounts. We also promote our twice-a-year summit with RollWorks. One of the …
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RollWorks Review

9 out of 10
February 01, 2022
Incentivized
Targeting key audiences to generate awareness. Allowed us to make use of an expensive purchased list of contacts and avoid the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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RollWorks

RollWorks

N/A
Unavailable

What is RollWorks?

RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results. The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.rollworks.com/pricing/?utm_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is RollWorks?

RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results.

The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that connects directly with Ideal Customer Profile (ICP) accounts and their buying committees based on personas, known contacts, and timely buying signals to ensure relevance and pipeline impact, providing a clear path from ad investment to revenue enhancement.

The RollWorks ABM solution, designed for revenue-focused marketers, bridges the gap between marketing and sales to drive revenue gains through targeted account engagement. Emphasizing shared buyer insights, it facilitates Go-To-Market execution and tight alignment of go-to-market teams, to maximize revenue efficiency. RollWorks simplifies ABM by focusing on deep buyer insights, actionable recommendations, precise targeting, and measurable impact. It uses this approach to streamline the complexity of identifying and engaging high-potential accounts, ensuring marketing efforts target those with the highest revenue potential.

With RollWorks the user can:
  1. Learn about who their Ideal Customer Profile is
  2. Build, rank, and prioritize a Target Account List
  3. Engage target accounts with personalized, highly targeted advertising campaigns and sales automation
  4. Measure the effectiveness of ABM programs via bi-directional data sync with CRM system

RollWorks Features

ABM Integrations Features

  • Supported: Integrations with third-party software
  • Supported: Automated workflow & orchestration

Intent Data Features

  • Supported: 3rd party intent signals
  • Supported: Downstream intent signals
  • Supported: Account identification

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: ABM sales intelligence

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Syndicated content
  • Supported: Personalization
  • Supported: Engagement data tracking

Ad Campaigns Features

  • Supported: Ad campaign creation
  • Supported: Display advertising
  • Supported: Contextual advertising
  • Supported: Social advertising
  • Supported: Ad reporting and analytics

Additional Features

  • Supported: Finds the best-fitting accounts by identifying an ideal customer profile, target account lists, and key buyers.
  • Supported: Runs cross-channel campaigns to engage high-fit accounts with advertising and SDR emails.
  • Supported: Tracks reach and revenue within a dashboard or directly within a connected CRM.

RollWorks Screenshots

Screenshot of the interface to upload a Target Account List from a connected CRM or Marketing Automation system. Prioritizing the list uses a fit-based predictive scoring model or layer intent data signals as well as engagement signals to identify in-market accounts.Screenshot of sales teams notifications on accounts engaging with their company, via email alerts and Salesforce dashboards with the Sales Insights-product.Screenshot of some of the websites the RollWorks Engagement Solution enables advertising to a target account list with digital ads.Screenshot of RollWorks’ Partner ecosystem, that can be used to personalize websites, use direct mail, or leverage email signature ads for multi-channel ABM programs.Screenshot of the RollWorks' sales automation product, used to keep prospects engaged through scheduled email outreach from sales.Screenshot of the metrics used to measure account-based programs, appearing in a dashboard or sync with a connected CRM and/or Marketing Automation Platform. This displays spend, impressions, clicks, or conversions at a campaign level. Or users can visualize impact across Target accounts with reach, engagement, influenced opportunity and review metrics.

RollWorks Video

RollWorks Integrations

RollWorks Competitors

RollWorks Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase One, Terminus ABM Platform, and 6sense are common alternatives for RollWorks.

Reviewers rate Support Rating highest, with a score of 8.4.

The most common users of RollWorks are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(30)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Easy-to-use Platform: Users have found the platform to be user-friendly with a straightforward and intuitive interface. Several reviewers appreciated the simplicity of tasks such as sending automated emails, sharing information, and uploading new ad sets. Additionally, they liked how easy it was to track product changes through the dashboard.

Robust Reporting Capabilities: Many reviewers have praised the platform's strong reporting capabilities. They mentioned that it provides detailed reports, making it simple to analyze and consolidate sales data. Some users also mentioned that setting up reporting dashboards is a breeze, which further enhances their experience with data analysis.

Responsive Customer Support: The customer support team has received positive feedback from several reviewers for being responsive, flexible, and going above and beyond to ensure success. Users appreciated their willingness to assist in optimizing marketing and sales display campaigns based on accounts, leading to improved campaign results.

Integration with HubSpot and other platforms: Some users have expressed the need for RollWorks to improve its integration with HubSpot and other industry-specific platforms. They suggest partnering with renowned industry research firms and data providers to enhance the integration capabilities.

Limited customization options: Several reviewers have mentioned that they would like to see more customization options in RollWorks. They feel that additional flexibility in tailoring the platform to their specific needs would greatly benefit their workflow.

Steep learning curve: A number of users have found RollWorks to have a steep learning curve. They feel that the platform could provide more intuitive onboarding resources, tutorials, and documentation to help new users get up to speed quickly.

Users have made several recommendations based on their experience with RollWorks. These include:

  1. Have a strong understanding of Account-based advertising and marketing before using RollWorks. This recommendation emphasizes the importance of familiarizing oneself with ABM strategies to maximize the effectiveness of the platform.
  2. Designate at least one team member to become a super-user of RollWorks. By having a team member dedicated to learning and utilizing RollWorks, organizations can fully leverage its capabilities.
  3. Consider outsourcing ABM and advertising to a digital agency if RollWorks exceeds the organization's needs. Some users suggest that partnering with a digital agency could be a cost-effective alternative for organizations that may not require the full extent of RollWorks' features.

These recommendations highlight the need for expertise in ABM, internal resource allocation, and considering alternative solutions based on organizational requirements.

Attribute Ratings

Reviews

(1-24 of 24)
Companies can't remove reviews or game the system. Here's why
July 30, 2022

A great entry level tool for account based marketing

Mithil Patel | TrustRadius Reviewer
Mithil Patel
Growth Marketing Director
Caveonix (Information Technology & Services, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I feel the RollWorks platform is a great way to dip your toes into an account-based marketing approach. The easy-to-use features and limited initial requirements as a great way to understand the pillars of a good B2B or account-based strategy. I also feel the support team is strong, especially during onboarding.
June 11, 2022

Simple, intuitive retargeting software.

Taylor Hicks | TrustRadius Reviewer
Taylor Hicks
Creative Strategist
Elevate Funding (Financial Services, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RollWorks is fantastic for businesses whose websites are the engine that drive their business. Got lots of great content you can redirect your leads to? Then a RollWorks campaign will do that perfectly. If your site isn't the engine that drives your business, or if you don't have a target lead the list with email addresses/domains, then RollWorks may not be the best product for you.
May 25, 2022

My informal review

Verified User
Manager in Marketing
Computer Software Company, 201-500 employees
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RollWorks is more suited for engagement and sales insights to communicate with the sales team to create a pipeline. It is less appropriate to make sure actual ROI and zoom in to target ideal customer profile and have the visibility who we are engagement with (individual).
February 24, 2022

RollWorks is my favorite software company with an absolutely exceptional product!

Jesse Fröhling | TrustRadius Reviewer
Jesse Fröhling
Digital Marketing Manager
Convoso (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RollWorks really knows how to look after their customer. They take feedback extremely constructively and I have been actively involved with their product team to bring improvements to their systems. I highly recommend RollWorks. The customer success team is exceptional. You know you can rely on them no matter what to set up campaigns and make sure that you are headed in the direction of success.
February 04, 2022

An evolving Retargeting Ad Platform that does the job

Charlie Riley | TrustRadius Reviewer
Charlie Riley
VP of Growth
Havoc Shield (Computer & Network Security, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RollWorks is well suited for retargeting produce for marketers with simple setup, creative assets if you don't build your own, and an intuitive dashboard to understand campaigns. If you are looking for a retargeting solution that is adding functionality, RollWorks does a great job.
February 04, 2022

ABM Strategy for Growth-Stage Companies

Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RollWorks is a great solution for companies looking to start an ABM strategy on a budget. Their functionality is great, and while it is not as robust as other programmatic tools, it is a great improvement to any marketing tech stack.
February 01, 2022

RollWorks Review

Verified User
C-Level Executive in Marketing
Hospital & Health Care Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Enterprise B2B. Great for purchased lists and/or for companies that do not have an organic curated list to nurture via marketing. great alternative for "cold marketing."
December 11, 2021

Maximize your ABM opportunities with RollWorks - stop leaving money or accounts on the table!

Lisa Morrell | TrustRadius Reviewer
Lisa Morrell
CMO (Chief Marketing Officer)
Accelerance, Inc. (Information Technology & Services, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RollWorks is very well suited for:
  • Optimizing capture of potential clients interested in your brand (encouraging visitors who take no action on our website to return).
  • Building brand awareness through specific campaigns.
  • Driving engagement down the funnel for those who become aware or are aware of your brand.
  • Identifying net new accounts to build your lists and outreach.

As for where RollWorks is less appropriate, it would be difficult to run RollWorks without a more mature content marketing machine. To make it run and deliver, RollWorks needs quality advertising and content campaigns, refreshed at regular intervals. It also requires a solid website as a "hub." Organizations with low content marketing maturity will not get the results they might expect. Quality in, quality out is a rule here.
December 11, 2021

Starter ABM but not much more

Verified User
Vice-President in Marketing
Computer Software Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I'm a former Terminus user, but I decided to implement RollWorks after a strong offer and sales presentation. Overall, Rollworks does OK but it's not Terminus. Often I'm struggling with necessary steps or reporting that's slightly off. I also despise their policy on including ad spend in their contracts. I suppose that bundling makes sense for them, but since I always spend more it's a bit annoying to break out what is in each invoice since SaaS platform fees are a different part of my budget.
December 11, 2021

How to get Started with ABM

Verified User
Manager in Marketing
Information Technology & Services Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I believe if you have a good sense of who your target customers are RollWorks can help you target those people specifically. They are a great business partner if you are new to ABM and need guidance on how to set up campaigns or want to push your ABM to the next level.
December 11, 2021

Great platform for engaging target accounts through affordable display advertising

AE
Ari Echt
Director of Growth Marketing
HG Insights (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you're running account-based marketing, and you want to run display ads to your target accounts in an outbound way (instead of traditional retargeting where the user has to come to the website first), RollWorks is a great solution. It's a great complement to Linkedin advertising, which is great, but much more expensive inventory. It's relatively easy to use, integrates well with Salesforce and Marketo, has decent reporting, and fantastic customer support.
December 11, 2021

Not sure it's a great fit for newer brands

Verified User
Manager in Marketing
Computer Software Company, 11-50 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited for examples outlined previously ex: going after accounts that are displaying intent, surfacing accounts displaying intent, and creating very segmented campaigns. We're finding it doesn't work the best for a company that doesn't have a lot of brand power yet and we find that it's not meant to get leads or form conversions so it's a top-of-funnel tactic.
December 11, 2021

RollWorks works in most cases if you set the expectations right

Darshak Parmar | TrustRadius Reviewer
Darshak Parmar
Deputy General Manager, Marketing
Newgen Software (Information Technology & Services, 1001-5000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Scenarios where RollWorks will do well: Account targeting Driving traffic from target accounts Brand recall by re-targeting Scenarios where RollWorks will not deliver as per expectation 1. It will not target the right contacts when the targeting is too tight. In our case, we go after the C-Level for high-value deals and RollWorks could not perform well in terms of delivering the ads with accurate targeting 2. It will not drive form fills
December 06, 2021

ABM tool, hard to see results

Verified User
Manager in Marketing
Computer & Network Security Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I can't tell if we are extremely satisfied with the platform. We are having a hard time understanding the impact of Rollworks campaigns on our pipeline. There is traffic from these campaigns, but no conversions have been tracked. The account manager does not provide much help in improving our experience. Most of his suggestions are based on a "guess and check" approach. For B2C companies, this platform may be more relevant.
December 05, 2021

Great Tool for Mid-Market Company With Growing ABM Needs

Verified User
Manager in Marketing
Translation & Localization Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Rollworks works for us because we do not have a large budget and we generally do not run super in-depth ABM campaigns. If we had a more focused ABM strategy I could see some of the capabilities falling short. Rollworks checks all the boxes we need at this time, but being a more niche industry we do often struggle with understanding whether we are reaching the right audience through their targeting filters. That being said, we have had a fantastic experience with Rollworks and have a great relationship with our CSM who is consistently assisting with enablement, explaining new features, and helping with strategy and campaign performance. There are new features rolling out regularly and Rollworks has been very upfront and forward about their upcoming roadmap, leaving us excited about future releases.
November 30, 2021

RollWorks Delivers on Data

Verified User
Manager in Marketing
Information Technology & Services Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Because of our industry's challenge with data, RollWorks is great to help you reach customers you may not have otherwise. It's great to use if you have a lean team and need to manage your own ads in-house. RollWorks seems like it would perform best if you have a plug & play CRM that will integrate with their platform. If you have a homegrown CRM, there is a lot more manual effort going into keeping lists clean, pulling newly sold customers, etc.
November 30, 2021

Best in class targeting and media spend

Verified User
C-Level Executive in Marketing
Automotive Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RollWorks seems to be well suited for targeting contacts from our industry - and I would use it again in another niche such as ours. When we performed tests with vendors to find match rates based on different kinds of lists, RollWorks had by far the highest cookie pool to reach. If you care about your media cost, that was another place where RollWorks is head and shoulders above; we have saved significantly on media delivery vs. our previous ABM vendor.
November 11, 2021

Good price point for account based advertising

Verified User
Director in Marketing
Non-profit Organization Management Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think for organizations with limited budget that RollWorks is a good solution. Although I would prefer to go with a more robust solution like Terminus or Triblio, we just don't have the budget. I would prefer to be able to geo target the ads by states and this platform does not allow you to do that.
February 05, 2019

Great results with RollWorks

Megan Kratzman | TrustRadius Reviewer
Megan Kratzman
Director of Lifecycle Marketing
FullContact Inc. (Computer Software, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RollWorks is a great platform for a team that has the budget and bandwidth to properly implement. Once initial campaigns are up and running, it's important to continually refine the campaigns to get maximum value from the platform. Keeping in tight communication with your account manager is key!
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