RollWorks Reviews

3 Ratings
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Score 9.9 out of 100

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February 04, 2019
Megan Kratzman | TrustRadius Reviewer
Score 9 out of 10
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RollWorks is a great platform for a team that has the budget and bandwidth to properly implement. Once initial campaigns are up and running, it's important to continually refine the campaigns to get maximum value from the platform. Keeping in tight communication with your account manager is key!
Read Megan Kratzman's full review

What is RollWorks?

RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM programs to those just beginning. By enabling teams to identify target accounts and key buyers, reach accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks aims to become an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

With RollWorks the user can:
  1. Learn about who their Ideal Customer Profile is
  2. Build, rank, and prioritize a Target Account List
  3. Engage target accounts with personalized, highly targeted advertising campaigns and sales automation
  4. Measure the effectiveness of ABM programs via bi-directional data sync with CRM system

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RollWorks Technical Details

Operating Systems: Unspecified
Mobile Application:No