Item: RollWorks
Rating: 9
Author: Charlie Riley

Overall Satisfaction with RollWorks

Use Cases and Deployment Scope

We use RollWorks for retargeting advertising and intent-based intel focused on our core audiences. This tool helps with delivering retargeted ads from a number of sources including site pages and social profiles.

Pros and Cons

Pros

Pretty straightforward dashboard
Aligned targeting
Embedded intent-based insight

Cons

Make sure account reps notify customers when changing

Return on Investment

It's helped deliver intended impressions to the right audience
Increased brand awareness to our target audiences

Support Rating

My rep left, and I had to hunt down a new one, and billing was not automatically charged when it was before, which led to larger bills versus auto withdrawals that occurred previously on a different plan. It's not a big deal, but I'd add more communication about that.

Key Insights

Do you think RollWorks delivers good value for the price?

Yes

Are you happy with RollWorks's feature set?

Yes

Did RollWorks live up to sales and marketing promises?

Yes

Did implementation of RollWorks go as expected?

Yes

Would you buy RollWorks again?

Yes

Other Software Used

HubSpot Marketing Hub, LinkedIn Sales Navigator, Close

Likelihood to Recommend

RollWorks is well suited for retargeting produce for marketers with simple setup, creative assets if you don't build your own, and an intuitive dashboard to understand campaigns. If you are looking for a retargeting solution that is adding functionality, RollWorks does a great job.

Comments

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An evolving Retargeting Ad Platform that does the job