An evolving Retargeting Ad Platform that does the job
February 04, 2022

An evolving Retargeting Ad Platform that does the job

Charlie Riley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with RollWorks

We use RollWorks for retargeting advertising and intent-based intel focused on our core audiences. This tool helps with delivering retargeted ads from a number of sources including site pages and social profiles.

Pros

  • Pretty straightforward dashboard
  • Aligned targeting
  • Embedded intent-based insight

Cons

  • Make sure account reps notify customers when changing
  • It's helped deliver intended impressions to the right audience
  • Increased brand awareness to our target audiences
My rep left, and I had to hunt down a new one, and billing was not automatically charged when it was before, which led to larger bills versus auto withdrawals that occurred previously on a different plan. It's not a big deal, but I'd add more communication about that.

Do you think AdRoll ABM delivers good value for the price?

Yes

Are you happy with AdRoll ABM's feature set?

Yes

Did AdRoll ABM live up to sales and marketing promises?

Yes

Did implementation of AdRoll ABM go as expected?

Yes

Would you buy AdRoll ABM again?

Yes

RollWorks is well suited for retargeting produce for marketers with simple setup, creative assets if you don't build your own, and an intuitive dashboard to understand campaigns. If you are looking for a retargeting solution that is adding functionality, RollWorks does a great job.

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