ABM Strategy for Growth-Stage Companies
February 04, 2022
ABM Strategy for Growth-Stage Companies
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with RollWorks
We utilize RollWorks as part of our ABM strategy to support our clients through targeted campaigns based on specified targeted accounts and personas. The programmatic display option allows us to be more strategic in our messaging and align better overall to support outbound efforts.
- Superior customer service and onboarding
- Low-cost entry into programmatic display
- Good UX
- Improved education around reporting metrics
- Increased opportunity-to-demo movement in the pipeline by 97%
- Improved brand awareness
RollWorks is the most efficient platform for cost-conscious clients and is typically what we recommend for a company that is starting its ABM strategy. For more robust clients, that have the budget, we tend to recommend 6sense because of the intended functionality and the ability to develop ICP with the platform data more effectively.
Do you think RollWorks delivers good value for the price?
Yes
Are you happy with RollWorks's feature set?
Yes
Did RollWorks live up to sales and marketing promises?
Yes
Did implementation of RollWorks go as expected?
Yes
Would you buy RollWorks again?
Yes