ABM Strategy for Growth-Stage Companies
February 04, 2022

ABM Strategy for Growth-Stage Companies

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with RollWorks

We utilize RollWorks as part of our ABM strategy to support our clients through targeted campaigns based on specified targeted accounts and personas. The programmatic display option allows us to be more strategic in our messaging and align better overall to support outbound efforts.

Pros

  • Superior customer service and onboarding
  • Low-cost entry into programmatic display
  • Good UX

Cons

  • Improved education around reporting metrics
  • Increased opportunity-to-demo movement in the pipeline by 97%
  • Improved brand awareness
Implementation of RollWorks & the onboarding team is fantastic. The ongoing communication could be improved especially as new features roll out.
RollWorks is the most efficient platform for cost-conscious clients and is typically what we recommend for a company that is starting its ABM strategy. For more robust clients, that have the budget, we tend to recommend 6sense because of the intended functionality and the ability to develop ICP with the platform data more effectively.

Do you think AdRoll ABM delivers good value for the price?

Yes

Are you happy with AdRoll ABM's feature set?

Yes

Did AdRoll ABM live up to sales and marketing promises?

Yes

Did implementation of AdRoll ABM go as expected?

Yes

Would you buy AdRoll ABM again?

Yes

RollWorks is a great solution for companies looking to start an ABM strategy on a budget. Their functionality is great, and while it is not as robust as other programmatic tools, it is a great improvement to any marketing tech stack.

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