Salesforce.com is being used by our call center, IT, and marketing departments. It also has executive users. It is utilized in the call center for it's CTI with NewVoiceMedia to deliver calls and place calls within the U.S. and other countries such as GB, AU, ZA. We match records in Salesforce based off of the incoming calls at the Account and Contact level and display three fields to the call center representatives if a record matches that helps identify the caller for easier record listings. The Technical Support team uses BMC RemedyForce for its Incident and knowledge management and IT utilizes RemedyForce for incident, knowledge, and change management. Marketing uses Salesforce for reporting and Pardot for Marking Automation. Our executive users receive scheduled reports and dashboards of sales and prospect data in a more timely manner than our previous method of manually running reports from the ERP. Salesforce overcame the communication barriers that often plagues medium sized businesses that are finding their footing and growing into large enterprises. This gave the small business feel with the resources of big data at our fingertips.