Salesforce is used by all sales teams and the marketing team within Balboa Capital. Salesforce enables our sales teams to engage with prospects, track notes, approvals, business opportunities, and ultimately submit applications. The marketing team uses Salesforce to track key metrics put in place by c-suite executives. From a marketing perspective, Salesforce.com allows us to pull custom sales reports in order to see how sales representatives are engaging with leads, the quality of leads, ROI on campaigns, lead life cycle, and forecasting. Salesforce.com provides us with a one-stop CRM system where we are able to pull important information immediately rather than waiting on IT to create a report on the back end.