Overall Satisfaction with Salesforce.com
It's used only by some departments that are directly related to the customers. For example sales, account management, and customer service. The software mainly addresses managing these relations, helping the user control the account and managing visits, status, sales performance, tasks and objectives. It is also for servicing the customers, which can help manage calls, follow-up the visits, call rate and a range of other indicators which Salesforce can manage and present on the app to the user.
- Sales area and customer profile mapping and management
- Customizability, it can fit your company through your needs and your current functionalities
- Heavy to load on the run, while on the field with not so fast internet connection
- Too many options and features, it could hide what you don't have the need to add/use to make the interface cleaner
- Improved leads exploring and capture, helping leveraging sales.
- Account management became easier, relationship with current customers improved with a better follow-up and more frequent visits.
Salesforce was actually the first and only CRM I used. At my company the account management before was all done with Excel and each salesman had their own way. The data was not centralized and managed in a unique process but in many different ones, which caused some problems. Not only did management become better, and standardized, but the data became more accessible with easier to issue reports.