Item: Salesforce Agentforce Marketing
Rating: 9
Author: Mitchell McCline

Overall Satisfaction with Salesforce Marketing Cloud

Use Cases and Deployment Scope

We use Salesforce Marketing Cloud to deploy our marketing and automated emails. Salesforce Marketing Cloud helps us with advanced personalization and segmentation. Automation Studio allows our business intelligence team to send marketing data that we can use in campaigns.

Pros and Cons

Pros

Personalization
Segmentation
Email Automation

Cons

Email Studio could use some innovation
Reporting could be more flexible

Return on Investment

Improved conversions
Improved automation workflow
Improved segmentation and personalization

Scalability

Salesforce Marketing Cloud has functionality to allow you to build multi-channel journeys.

Alternatives Considered

Campaign Monitor by Marigold, Mailchimp and Sinch Mailgun

Salesforce Marketing Cloud is superior to other marketing platforms I have used in the past.

Key Insights

Do you think Salesforce Agentforce Marketing delivers good value for the price?

Not sure

Are you happy with Salesforce Agentforce Marketing's feature set?

Yes

Did Salesforce Agentforce Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Agentforce Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Agentforce Marketing again?

Yes

Other Software Used

Microsoft Visual Studio Code, Litmus, Looker Studio

Likelihood to Recommend

Salesforce Marketing Cloud is well suited for medium and large organizations to deploy marketing and automated emails. Salesforce Marketing Cloud is a great platform for multi-channel customer journeys. The integration with other Salesforce clouds make it a good fit to many organizations.

Agentforce Marketing Feature Ratings

Comments

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Salesforce Marketing Cloud Review

Modules Used