Far from best but not so bad once you get used to it
July 21, 2017

Far from best but not so bad once you get used to it

Emmanuel Galván | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud is used across the whole organization. It is mainly used for email marketing purposes.

Pros

  • Creation of Data Extensions - for target lists.
  • It's easy to set up A/B Testing campaigns.
  • The mobile app is not bad.

Cons

  • Very poor analytics for tracking email campaign performance.
  • The platform is not intuitive at all and requires a lot of work to maintain.
  • It can be very slow sometimes.
  • Hard to tell
I didn't select Salesforce Marketing Cloud myself but it can be a very powerful tool if you have the means to use it.
If you're a very large organization with a very big team, a very big budget and you're already dependent on other Salesforce products then Salesforce Marketing might be the best choice. If that isn't the case, then you'll be better off using a different platform.

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