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A pretty solid email marketing platform
July 20, 2017

A pretty solid email marketing platform

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

It is mainly used by the marketing department, sometimes also by the sales department. The business problems it addresses include lead nurturing, lead generation, customer communication, maintaining customer relationships, as well as company branding. In the marketing department, we use it to send out weekly digests. In the sales department, it is used to send out events specifics or sales specific campaigns.
  • It has email campaign tracking functions, so you can track the recipients, the links clicked, and those who clicked etc.
  • It has a subscribers importing function, as well as subscription integration with Microsoft Dynamics CRM.
  • It has different content creation tools helping users to put together an email layout or template.
  • It is in general not so intuitive, probably the least intuitive email marketing platform I have used.
  • It only allows users to edit the code in some places and not the other, it would be nice to have the possibility to edit in all places for best customization.
  • I have quite a lot of doubts with the accuracy of the data in the emails send report tracking.
  • Lead nurturing
  • Increased demo requests
  • Increased lead and customer engagement
I think Salesforce has a better reputation email domain than MailChimp, so the emails sent would not be marked as spam or moved to the junk or spam folder. As for HubSpot, the current pricing is quite high, especially the first time on boarding fee, so the entrance is way higher than Salesforce.
25,000 to 100,000
Both
Salesforce Marketing Cloud Email Studio is well suited if your organization or department is willing to invest money and resources on customization and getting a well-rounded package with dedicated support staff. It is less appropriate if your company is not willing to spend much on an email marketing platform because then you will only get very little value out of the investment.

Salesforce Marketing Cloud Feature Ratings