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Ensure Brand Consistency in Mass Email Generation
Updated January 09, 2020

Ensure Brand Consistency in Mass Email Generation

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

Organizationally, we are using Salesforce Marketing Cloud Email Studio for consistency. Our brand is a huge priority for us, so by using the tools in the Studio, we're able to maintain a consistent brand feel over thousands of emails.
  • Brand Consistency
  • Scalability
  • Drag and drop functionality
  • Overlap with other Marketing Automation tools
  • Lack of customized fields
  • Tough mobile experience
  • No loss of business due to poor branding.
  • Acceptable CTR's.
  • We are not using it for form fills.
Salesforce Marketing Cloud Email Studio is great for track-ability metrics, as we use the Salesforce CRM. It is far superior to Mailchimp but pretty different than Marketo, so much so I would actually not consider them competitors. Marketo is used for a more Account-Based personalized approach to our outreach efforts.
It is vital if your organization is crafting tons of emails across a large employee base and target base. This allows some control within the messaging to keep Brand compliancy at an all-time high even in a 1-to-many email setting.

It is less important if you are using other Automation tools that better connect into other Marketing streams. It does not allow for dynamic capabilities of Account Based Marketing objectives.

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