Salesforce Marketing Cloud Email Studio Review
November 06, 2019
Salesforce Marketing Cloud Email Studio Review
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud Email Studio
It's currently being used across the whole organization. We use Salesforce Marketing Cloud for our Marketing Dept to assist the sales organization in connecting with prospects and existing clients. To keep them all up to date with info on the product roadmap, product updates, and future releases and up and coming new features. Also used by Marketing to communicate events and allow registrations. A great feature is the analytics and reporting enabling us to track open rates. It addresses issues such as traditionally not being able to track communications i.e. open rates etc.
- Reporting, analytics.
- Automation - scheduling messaging at various times i.e. for events.
- Lovely UI, easy to use.
- Limited with mobile - needs development.
- Contact import functionality can be annoying.
- Better integration with SF components.
- Freed up resources and time in the Sales and Marketing teams allowing them to focus core business objectives.
- Improved productivity and creativity within the teams.
Was compared to HubSpot, Adobe Campaign and Dynamics 365.
We use Salesforce Sales Cloud internally and it was the best option given we were already embedded with Salesforce and their interface. Plus the ease and functionality of Salesforce sold it to us. Our second choice was Dynamics 365 but we were in the process de-commissioning this internally.
250,000 to 1 million