Item: Salesforce Marketing Cloud
Rating: 8
Author: Dérick St-Hilaire

Use Cases and Deployment Scope

Salesforce Marketing Cloud Interaction Studio is mostly being used by our marketing department to increase our nurturing, sales respond, trials knowledge and to monitor users actions. We are only starting with the solution and are planning many more applications towards mutliple channels and department in the organization. This tool has a lot to offer for multiple department across the organization.

Pros and Cons

Offers multiple features
Has something for every department
Automation
A/B testing and targeted content

The reporting isn't clear
Difficult to implement
Has so many features you can get lost easily

Return on Investment

Not determined yet

Alternatives Considered

Mautic Marketing Automation

We are working in cybersecurity and take it very seriously when evaluating the tools we accept in our organization. Our security department evaluates the risks, the security, the changes that have to be made, and way more than I even know. We need to have a solution that respect our standards of security and Mautic didn't respect it. That's why we've decided to go with Salesforce.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

Would you buy Salesforce Marketing Cloud again?

Yes

Likelihood to Recommend

Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.

Support Rating

Salesforce relies too much on third parties and these third parties aren't evaluated. It means that when you need help, you must find a partner and don't even know if the quality of that partner is good or bad. I know they are thinking about having their own experts and that would be great. Thankfully their online help is vast!

Usability

You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.

Salesforce Marketing Cloud Interaction Studio, a tool that does it all!

Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio