Item: Salesforce Audience Studio
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

It is used by one department. It is basically used to strengthen customer and client relationships by helping us to understand what the customer seeks and based on analysis provide him with the best product. It helps to segment the customer based on their needs in order to provide better customer satisfaction.

Pros and Cons

Captures all customer data efficiently
Helps with better understanding and what the customer exactly wants
Adapts to changes very quickly, helps us proving the best our customers need
The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers

Restricted number of fields
Information loss on updates
Sometimes take alot of time to load the dashboard

Return on Investment

Saves time in capturing customer data
Adapt to changes quickly which saves a lot of effort
Segmenting the customers based on needs is very precise helps us to make better decisions

Alternatives Considered

We chose Salesforce Audience Studio as it's easy to work on and has a very good looking infield. It gathers very detailed information about the customers. There have multiple options for complex segment building and reporting. It has a tag management solution as part of the DMP package which is very handy.

Support Rating

I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job.

Usability

Overall usability is good as it helps to manage data. Being very precise, it is very reliable. For companies that are very customer-centric, it is very useful for satisfying customers. Having a very interactive interface and a fancy dashboard helps to showcase directly by generating reports rather than wasting time on PPT's again.

Key Insights

Do you think Salesforce Audience Studio delivers good value for the price?

Yes

Are you happy with Salesforce Audience Studio's feature set?

Yes

Did Salesforce Audience Studio live up to sales and marketing promises?

Yes

Did implementation of Salesforce Audience Studio go as expected?

Yes

Would you buy Salesforce Audience Studio again?

Yes

Other Software Used

IBM Robotic Process Automation with Automation Anywhere, Blue Prism Intelligent RPA, Python IDLE

Likelihood to Recommend

It is well suited for data integration capabilities. It has a good interface to showcase business, and is good for segmentation analytics.
It is less appropriate where API integration is required; analytical packages are very limited in order to do analytics we can't completely rely on it; and need other tools to do the analytics and also custom analytics can't be deployed on the platform.

Easy to use and great to work

Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)