Easy to use and great to work
September 17, 2020

Easy to use and great to work

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)

It is used by one department. It is basically used to strengthen customer and client relationships by helping us to understand what the customer seeks and based on analysis provide him with the best product. It helps to segment the customer based on their needs in order to provide better customer satisfaction.
  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
  • Restricted number of fields
  • Information loss on updates
  • Sometimes take alot of time to load the dashboard
  • Saves time in capturing customer data
  • Adapt to changes quickly which saves a lot of effort
  • Segmenting the customers based on needs is very precise helps us to make better decisions
We chose Salesforce Audience Studio as it's easy to work on and has a very good looking infield. It gathers very detailed information about the customers. There have multiple options for complex segment building and reporting. It has a tag management solution as part of the DMP package which is very handy.
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job.
Overall usability is good as it helps to manage data. Being very precise, it is very reliable. For companies that are very customer-centric, it is very useful for satisfying customers. Having a very interactive interface and a fancy dashboard helps to showcase directly by generating reports rather than wasting time on PPT's again.

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It is well suited for data integration capabilities. It has a good interface to showcase business, and is good for segmentation analytics.
It is less appropriate where API integration is required; analytical packages are very limited in order to do analytics we can't completely rely on it; and need other tools to do the analytics and also custom analytics can't be deployed on the platform.

Salesforce Audience Studio Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
DSP integration
Campaign Analytics
Audience Analytics