Insights into SAP Customer Data Solutions.
October 26, 2023

Insights into SAP Customer Data Solutions.

Aman Kumar | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • SAP Customer Identity and Access Management for B2C

Overall Satisfaction with SAP Customer Data Solutions

SAP Customer Data Solutions streamline data management, offering a unified customer view and ensuring data accuracy. They aid in consent management for privacy regulations fostering personalized marketing to enhance customer engagement. The scope varies by organization but addresses common issues related to data quality, personalization, and compliance.

Pros

  • Unified Customer Profiles.
  • Consent Management.

Cons

  • Usability
  • Integration
  • SAP Customer Data Solutions have positively impacted businesses by enhancing customer engagement, improving marketing effectiveness, and streamlining operations, resulting in a positive return on investment (ROI).
  • The specific ROI varies depending on the business's objectives and the implementation of SAP Customer Data Solutions.
I don't have personal experience or the capability to rate specific software's availability. SAP Customer Data Solutions' availability can vary depending on factors like the implementation, infrastructure, and maintenance by the organization using it. To assess its availability, it's best to refer to performance data and user feedback within the specific organization.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

SAP Customer Data Solutions are well-suited for large enterprises with complex data needs and those engaged in omnichannel customer interactions, offering a comprehensive platform to manage and analyze customer data. They may be less appropriate for small businesses with simpler data requirements that do not justify the investment.

SAP Customer Data Solutions Feature Ratings

Customer Data Management
7.3
Account Scoring
9
Customer Data Governance
6
Data Connectors
6
Data Enhancement
8
Data Ingestion
7
Data Storage
8
Data Visibility
8
Event Data
7
Identity Resolution
7
Audience Segmentation & Targeting
7.5
Standard visitor segmentation
7
Behavioral visitor segmentation
8
Traffic allocation control
9
Website personalization
6
Tag Management
7.1
Tag library
6
Tag variable mapping
6
Ease of writing custom tags
7
Rules-driven tag execution
7
Tag performance monitoring
8
Page load times
7
Mobile app tagging
8
Library of JavaScript extensions
8

Comments

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