Incredibly powerful that it greatly simplified our marketing tech stack
October 26, 2023
Incredibly powerful that it greatly simplified our marketing tech stack
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- SAP Customer Identity and Access Management for B2B
- Customer Data Platform
Overall Satisfaction with SAP Customer Data Solutions
We are using SAP Customer Data Platform across the organozation to customize the customer journey in a way that can be personalized for every touchpoint. The personalization scenarios we have designed using this solution helped us in a huge way. The ability to create customized journeys tailored to user segments leveraging behavioral data and AI was the best part.
- Segment and target users for personalized engagement
- Track buying behaviors across channels
- Launching amazing push campaigns
- Complexity of navigating the extensive capabilities
- Sometimes creating campaigns weren't as easy
- We reach the customers in real-time
- Easily sync leads down to our CRM
- Benefits us with customer retention
They are simply the best team you could hope to have in your back pocket. Once you get the gist of it you can set up almost anything you can think of.
Do you think SAP Customer Data Solutions delivers good value for the price?
Yes
Are you happy with SAP Customer Data Solutions's feature set?
Yes
Did SAP Customer Data Solutions live up to sales and marketing promises?
Yes
Did implementation of SAP Customer Data Solutions go as expected?
Yes
Would you buy SAP Customer Data Solutions again?
Yes