Great platform for understanding the customers and deliver personalized experiences
November 01, 2023
Great platform for understanding the customers and deliver personalized experiences

Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Customer Data Platform
Overall Satisfaction with SAP Customer Data Solutions
SAP's Customer Data Solutions helped in connecting front-end and back-end data, which helped us with comprehensive customer perspective, encompassing profiles, relationships, and associated accounts. The platform helped us with two distinct customer views, one being the contextual profile view, which expands upon core customer master data, and the other is the unified customer profile view, primarily tailored for marketing and advertising purposes.
Pros
- This platform has helped us with enterprise customer data orchestration, effectively collecting and analyzing customer data to generate valuable insights
- Omnichannel support experience
- personalized experience
Cons
- Improvement on customer identity management
- expanding integration and connectivity
- Improvement on journey management
- Increased customer retention
- Creating more personalized experience for users
- More visibility
Do you think SAP Customer Data Solutions delivers good value for the price?
Yes
Are you happy with SAP Customer Data Solutions's feature set?
Yes
Did SAP Customer Data Solutions live up to sales and marketing promises?
Yes
Did implementation of SAP Customer Data Solutions go as expected?
Yes
Would you buy SAP Customer Data Solutions again?
Yes
Comments
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